{"id":9833,"date":"2019-09-02T12:00:56","date_gmt":"2019-09-02T12:00:56","guid":{"rendered":"https:\/\/www.improvemysearchranking.com\/?p=9833"},"modified":"2024-11-14T09:13:39","modified_gmt":"2024-11-14T09:13:39","slug":"topic-clusters-use","status":"publish","type":"post","link":"https:\/\/www.improvemysearchranking.com\/topic-clusters-use\/","title":{"rendered":"What are topic clusters (and how to use them)"},"content":{"rendered":"

\u2018Topic clusters\u2019 isn\u2019t exactly a new term in the world of SEO. However, very few SEO professionals and content marketers have truly mastered the concept.\u00a0<\/span><\/p>\n

In a world where readers are saturated with content and gaining higher search engine rankings seems almost impossible for a new website, \u2018topic clusters\u2019 can be a game-changer.<\/span><\/p>\n

In this blog post, we explain what topic clusters are, and how content marketers and SEO strategists can use this technique to catapult their website to the top among well-established competitors.<\/span><\/p>\n

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What are \u2018topic clusters\u2019?<\/b><\/h2>\n

Before defining topic clusters, let\u2019s briefly discuss what pillar content is.<\/span><\/p>\n

A pillar content refers to a piece of content that is based on a very broad topic. That topic has a very high search volume but also a high level of competition. Pillar contents help define your content strategy and what your website is mostly about. Generally, there are only a few pillar content on a website.<\/span><\/p>\n

Now, in comparison to pillar content, topic clusters are focused on more specific keywords and narrowed topics. Those topics have relatively lower competition and fewer organic searches, and they are directly related to a pillar content.<\/span><\/p>\n

For example, if your pillar content is focused on \u201cBacklinks\u201d, your topic clusters could be based on:<\/span><\/p>\n