{"id":9128,"date":"2019-03-20T10:55:53","date_gmt":"2019-03-20T10:55:53","guid":{"rendered":"https:\/\/www.improvemysearchranking.com\/?p=9128"},"modified":"2023-11-23T11:23:39","modified_gmt":"2023-11-23T11:23:39","slug":"5-tips-ranking-youtube","status":"publish","type":"post","link":"https:\/\/www.improvemysearchranking.com\/5-tips-ranking-youtube\/","title":{"rendered":"5 Tips for Ranking Your Videos Higher on YouTube"},"content":{"rendered":"<p>When we think of search engine optimisation (SEO), we usually talk about higher rankings in Google\u2019s search engine results pages.<\/p>\n<p>Google is super important; there is no doubt about that. However, it\u2019s not the end of the world.<\/p>\n<p>I hate to break it to you, but there are other search engines as well, e.g., <a href=\"https:\/\/www.youtube.com\/\">YouTube<\/a>.<\/p>\n<p>Yes, YouTube is a search engine. In fact, it is the <a href=\"https:\/\/www.mushroomnetworks.com\/infographics\/youtube-the-2nd-largest-search-engine-infographic\/\">2nd biggest search engine in the world<\/a> in terms of online searches.<\/p>\n<p>If you manage to get your videos ranked higher in the YouTube search results, you can create a lot of brand awareness, stamp your authority in your chosen niche, and acquire free traffic and potential leads for your business.<!--more--><\/p>\n<p>Here are a few proven tips on how to rank your videos higher on YouTube.<\/p>\n<h2>1. Keyword research<\/h2>\n<p>Keyword research is usually the first step for SEOs when they start working on a piece of content, such as a blog post. However, when content creators make a video, they don\u2019t always do keyword research beforehand. That\u2019s a mistake.<\/p>\n<p>Be it Google, YouTube, or any other search engine, keyword research should be the first step. You need to know how many people are searching for a particular keyword or phrase before you invest your time in it.<\/p>\n<p>Second, similar looking keywords may have different search volumes. You should be able to know which one to target. For example, \u201cbenefits of mangoes\u201d and \u201cadvantages of mangoes\u201d may refer to the same topic. Without keyword research, however, you will never know which keyword is more popular and, therefore, should be targeted.<\/p>\n<p>Here are a few ways to start with keyword research:<\/p>\n<ul>\n<li>Shortlist a few high-performing YouTube videos and identify a pattern of keywords that you can emulate.<\/li>\n<li>Use YouTube\u2019s autocomplete feature to see which keywords YouTube suggests.<\/li>\n<li>Use keyword research tools, such as <a href=\"https:\/\/vidiq.com\/\">VidIQ <\/a>and <a href=\"https:\/\/keywordtool.io\/youtube\">io<\/a>.<\/li>\n<\/ul>\n<h2>2. Optimise \u2026 Everything!<\/h2>\n<p>Only researching keywords won\u2019t take you very far. You also need to optimize your content. Here are a few elements that you must optimise with the right usage of important keywords:<\/p>\n<ul>\n<li>Title \u2014 The title of the video is often the most important element on YouTube. The title should not only contain the important keywords that you are targeting, but it should also be interesting and compelling at the same time.<\/li>\n<li>Description \u2014 YouTube\u2019s search engine algorithm also takes into account the description of your video. Unlike the title, you have ample room to include many keywords in it. Just make sure not to spam keywords. Keep it interesting, engaging, useful, and keyword-rich. However, keep in mind that although marketers can include up to 5,000 characters in the description, YouTube only displays the first ~160 characters and truncates the rest. Be strategic.<\/li>\n<li>Tags \u2014 Also, make your videos more easily accessible and discoverable by adding relevant tags with the right keywords.<\/li>\n<\/ul>\n<h2>3. Make your thumbnails interesting and compelling<\/h2>\n<p>The organic CTR your videos get may play an important role when it comes to moving up in the rankings. Apart from the title \u2014 which we have discussed \u2014 the thumbnail of the video also plays a vital role in improving the click-through rate.<\/p>\n<p>Make it compelling, interesting, unique, and eye-catching. If the thumbnail seems flat and bland, it will not attract readers. A low CTR may signal YouTube that your video isn\u2019t right and shouldn\u2019t be appearing in the SERPs.<\/p>\n<h2>4. Don\u2019t ignore the closed caption feature<\/h2>\n<p>Many YouTube content creators ignore it, but the seemingly innocuous CC feature has a pivotal role to play.<\/p>\n<p>According to a <a href=\"https:\/\/www.3playmedia.com\/customers\/case-studies\/discovery-digital-networks\/\">study<\/a>, videos with closed captions on average receive an extra 7.32% traffic.<\/p>\n<p>Higher engagement sends positive signals and may help push your videos up in the YouTube search rankings.<\/p>\n<h2>5. Create interesting, useful, and engaging content<\/h2>\n<p>Just as it is with any other form of content creation and SEO, you need to consistently create high-quality and engaging videos that your viewers find interesting and useful.<\/p>\n<p>More useful and engaging videos increase audience retention, views, shares, engagement, and subscribers. When YouTube receives all these positive signals about your videos, it increases the chances of your videos showing up under YouTube\u2019s suggestions and higher in the SERPs when someone searches for the relevant keywords.<\/p>\n<h2>Conclusion<\/h2>\n<p>YouTube isn\u2019t just for watching funny cat videos. It is an excellent resource for free organic traffic.<\/p>\n<p>With a proper SEO strategy and a little bit of consistent traffic, you can turn things around and make YouTube one of the most valuable online assets for your business.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When we think of search engine optimisation (SEO), we usually talk about higher rankings in Google\u2019s search engine results pages. Google is super important; there is no doubt about that. However, it\u2019s not the end of the world. I hate to break it to you, but there are other search engines as well, e.g., YouTube. [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":9130,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_oct_exclude_from_cache":false,"inline_featured_image":false},"categories":[33,67],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Tips for Ranking Your Videos Higher on YouTube | IMSR<\/title>\n<meta name=\"description\" content=\"When we think of search engine optimisation (SEO), we usually talk about Google, but it&#039;s important that you know YT SEO too!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.improvemysearchranking.com\/5-tips-ranking-youtube\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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