{"id":8735,"date":"2018-12-12T10:27:39","date_gmt":"2018-12-12T10:27:39","guid":{"rendered":"https:\/\/www.improvemysearchranking.com\/?p=8735"},"modified":"2023-11-23T14:39:10","modified_gmt":"2023-11-23T14:39:10","slug":"keyword-research-evolution-find-topics-buying-intent","status":"publish","type":"post","link":"https:\/\/www.improvemysearchranking.com\/keyword-research-evolution-find-topics-buying-intent\/","title":{"rendered":"Keyword research evolution: How to find topics with buying intent"},"content":{"rendered":"

Targeting keywords with the highest search volume is a strategy that does not work for everyone \u2014 except huge brands that have really big content marketing budgets.<\/p>\n

For smaller businesses and startups, a little more creativity is required.<\/p>\n

You can formulate your content strategy around the keywords with the highest search volume, but chances are that you will fail because of two reasons:<\/p>\n

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  1. Most probably you will not rank for those keywords. As those keywords are usually \u201chead\u201d keywords, you will have to face tremendous competition from other well-established brands on the web.<\/li>\n<\/ol>\n

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    1. Second, even if you do manage to rank on the top of the SERPs (somehow), the ROI will be extremely poor. Those \u201chead\u201d keywords although bring a lot of traffic, those visitors aren\u2019t always looking to buy anything.<\/li>\n<\/ol>\n

      So \u2026 what should you do instead?<\/p>\n

      The idea is to evolve your keyword research strategy and find topics with buying intent.<\/p>\n

      Here are a few ways how you can do that.<\/p>\n

      1. Target long-tail keywords<\/h2>\n

      Head keywords, by nature, do not represent a user\u2019s buying intent. For example, \u201cshoes\u201d is too broad a keyword to be associated with a user\u2019s buying intent.<\/p>\n

      On the other hand, long-tail keywords are much more suitable for that purpose, e.g., \u201cwhite running shoes for men.\u201d<\/p>\n

      If you are evolving your content and keyword strategy to utilize keywords with buying intent, you should focus more on long-tail keywords.<\/p>\n

      2. Create a sales funnel<\/h2>\n

      Creating a sales funnel with clearly defined funnel stages is the most important step here.<\/p>\n

      You can create a basic three-step sales funnel that has three stages:<\/p>\n