{"id":8613,"date":"2018-11-09T11:31:58","date_gmt":"2018-11-09T11:31:58","guid":{"rendered":"https:\/\/www.improvemysearchranking.com\/?p=8613"},"modified":"2023-11-23T15:28:59","modified_gmt":"2023-11-23T15:28:59","slug":"google-may-rank-app-interstitials-instead-websites-homepage","status":"publish","type":"post","link":"https:\/\/www.improvemysearchranking.com\/google-may-rank-app-interstitials-instead-websites-homepage\/","title":{"rendered":"Google May Rank App Interstitials Instead Of Your Website\u2019s Homepage"},"content":{"rendered":"<p>A lot has been said about app interstitials, mobile-friendliness of websites, Google\u2019s search engine rankings, and mobile-first indexing.<\/p>\n<p>However, recently Google\u2019s John Mueller has reminded everyone that app interstitials may also cause trouble when it comes to mobile-first indexing. According to John Mueller\u2019s tweet, if an app interstitial replaces a website\u2019s homepage, then Google will index that in the search engine results pages.<\/p>\n<p><!--more--><\/p>\n<p>Nobody wants an app interstitial to be ranked. Everybody wants to rank the homepage of the website, so that is clearly a big issue.<\/p>\n<p>Here is what Mueller said:<\/p>\n<p><em>\u201cOn the topic of interstitials \u2026 With Mobile-First Indexing, an app-interstitial will be problematic. If it\u2019s robotted, your homepage might be too. If it replaces your homepage, that\u2019s what we index.\u201d<\/em><\/p>\n<p><a href=\"https:\/\/improvemysearchranking.com\/wp-content\/uploads\/2021\/12\/Google-May-Rank-App-Interstitials-Instead-Of-Your-Websites-Homepage-260x300-1.png\"><img loading=\"lazy\" class=\"alignnone wp-image-8614 size-medium\" src=\"https:\/\/improvemysearchranking.com\/wp-content\/uploads\/2021\/12\/Google-May-Rank-App-Interstitials-Instead-Of-Your-Websites-Homepage-260x300-1.png\" alt=\"Google May Rank App Interstitials Instead Of Your Website\u2019s Homepage\" width=\"260\" height=\"300\" \/><\/a><\/p>\n<p>Since a lot of organic traffic that comes from search engines lands directly on the homepage of a website, this may have a significant impact on your overall website traffic as well as the search engine rankings of your website.<\/p>\n<h2>How to avoid this issue?<\/h2>\n<p>Thankfully, this issue can be avoided.<\/p>\n<p>In his tweet, John Mueller refers to a Google Webmaster Central blog post that contains examples of alternatives to app interstitials that are more acceptable.<\/p>\n<p>As you may know that Google has specifically said that banners that use a reasonable amount of screen space would be allowed and, therefore, can be used without any problems. The idea here is to provide a great user experience. With app interstitials that takes the entire screen does not provide that experience.<\/p>\n<p>According to the blog post that John referred to:<\/p>\n<p><em>\u201cBanners that use a reasonable amount of screen space and are easily dismissible. For example, the app install banners provided by Safari and Chrome are examples of banners that use a reasonable amount of screen space.\u201d<\/em><\/p>\n<h2>What to do?<\/h2>\n<p>It\u2019s simple. Use interstitials that are of a reasonable size and which allow search engines to see the rest of the content on the homepage.<\/p>\n<p>Another important thing is to make sure that the interstitial should not cause the page to change URLs whenever a search engine crawler (or a user) lands on it. This may affect search engine rankings.<\/p>\n<p>Here is an example of a banner that uses a reasonable amount of screen space.<\/p>\n<p><a href=\"https:\/\/improvemysearchranking.com\/wp-content\/uploads\/2021\/12\/Google-Rank-App-Interstitials-Instead-Of-Your-Websites-Homepage-111x300-1.png\"><img loading=\"lazy\" class=\"alignnone wp-image-8615 size-medium\" src=\"https:\/\/improvemysearchranking.com\/wp-content\/uploads\/2021\/12\/Google-Rank-App-Interstitials-Instead-Of-Your-Websites-Homepage-111x300-1.png\" alt=\"Google Rank App Interstitials Instead Of Your Website\u2019s Homepage\" width=\"111\" height=\"300\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A lot has been said about app interstitials, mobile-friendliness of websites, Google\u2019s search engine rankings, and mobile-first indexing. However, recently Google\u2019s John Mueller has reminded everyone that app interstitials may also cause trouble when it comes to mobile-first indexing. According to John Mueller\u2019s tweet, if an app interstitial replaces a website\u2019s homepage, then Google will [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":8617,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_oct_exclude_from_cache":false,"inline_featured_image":false},"categories":[33,37,35],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google May Rank App Interstitials Instead Of Your Homepage<\/title>\n<meta name=\"description\" content=\"Don&#039;t let app interstitials harm your website&#039;s ranking. Discover acceptable alternatives for a better user experience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.improvemysearchranking.com\/google-may-rank-app-interstitials-instead-websites-homepage\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google May Rank App Interstitials Instead Of Your Homepage\" \/>\n<meta property=\"og:description\" content=\"Don&#039;t let app interstitials harm your website&#039;s ranking. 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