{"id":8557,"date":"2018-10-23T11:03:54","date_gmt":"2018-10-23T11:03:54","guid":{"rendered":"https:\/\/www.improvemysearchranking.com\/?p=8557"},"modified":"2023-11-23T15:29:57","modified_gmt":"2023-11-23T15:29:57","slug":"bing-follows-suit-now-supports-language-targeting-campaign-level","status":"publish","type":"post","link":"https:\/\/www.improvemysearchranking.com\/bing-follows-suit-now-supports-language-targeting-campaign-level\/","title":{"rendered":"Bing Follows Suit: Now Supports Language Targeting at Campaign Level"},"content":{"rendered":"

In a recent announcement, Bing has confirmed that it now supports language targeting at the campaign level. The change now brings Bing\u2019s language targeting in line with what advertisers experience in Google Ads. As a result, importing ads from Google Ads to Bing Ads has now become much smoother.<\/p>\n

Here is a brief summary to catch you up with what\u2019s new.<\/p>\n

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Language targeting at the campaign level<\/h2>\n

When creating Bing ads, marketers now have the option to target multiple languages at the campaign level. Previously, advertisers could only target language settings at ad group level. It meant that language targeting options had to be carried through multiple ad groups \u2014 which was often ineffective and unproductive.<\/p>\n

This practice of targeting language was also not in line with how Google Ads work. As a result, importing ads from Google Ads to Bing was not a smooth process at all.<\/p>\n

The latest update has made importing ads from Google to Bing much simpler.<\/p>\n

Can I set language targeting at ad group level?<\/h2>\n

Yes, users now have the option to set language target either at ad group level or the campaign level.<\/p>\n

How many languages can I select?<\/h2>\n

Bing ads allow 12 languages to be selected either at ad group level or at the campaign level. These languages are:<\/p>\n