{"id":7870,"date":"2018-03-15T11:17:53","date_gmt":"2018-03-15T11:17:53","guid":{"rendered":"https:\/\/www.improvemysearchranking.com\/?p=7870"},"modified":"2022-01-30T12:19:18","modified_gmt":"2022-01-30T12:19:18","slug":"googles-web-standards-for-non-amp-content","status":"publish","type":"post","link":"https:\/\/www.improvemysearchranking.com\/googles-web-standards-for-non-amp-content\/","title":{"rendered":"Google&#8217;s Web Standards for non-amp content"},"content":{"rendered":"<p>Following the (partial) success of Accelerated Mobile Pages (AMPs), Google is now taking further steps towards faster loading web pages and developing web standards that would allow non-AMP content to load almost instantly.<br \/>\nFind out here about Google&#8217;s Web Standards for non-amp content&#8230;<br \/>\n<!--more--><br \/>\nAccording to Google\u2019s recent announcement, Google has learned quite a bit from the Accelerated Mobile Pages Project and would like to extend the fast-loading speed capabilities to non-AMP web pages.<br \/>\nAccording to Malte Ubl, who is the Tech Lead for the AMP Project at Google:<br \/>\n<em>\u201cBased on what we learned from AMP, we now feel ready to take the next step and work to support more instant-loading content not based on AMP technology.\u201d<\/em><br \/>\nAs per this announcement, content developed with these new web standards will appear in certain areas of Google search engine results pages, e.g., the Top Stories carousel.<br \/>\nFurthermore, apart from web standards, Google also plans to expand AMP in more areas, for example:<\/p>\n<ul>\n<li>Dynamic email<\/li>\n<li>E-commerce<\/li>\n<li>JavaScript in AMP<\/li>\n<li>Integrations b\/w content and platforms into Google Search<\/li>\n<\/ul>\n<p>Google\u2019 AMP team has learned many things from the AMP Project that would help them embed AMP-like qualities into non-AMP content.<br \/>\nAccording to Malte Ubl:<br \/>\n<em>\u201cWe now feel confident that with iframe performance isolation through site isolation or cooperative multitasking, web packaging, Feature Policies, iframe promotion, and a document opt-in, it\u2019ll be possible to make such features available to non-AMP web content that implements those standards.\u201d<\/em><br \/>\nHowever, it is important to note that web standards will go through rigorous testing phases and will only be available after successfully passing those tests.<br \/>\nAt the moment, there is no specific time period when and if these web standards will roll out, as it also depends on several other factors, such as standardization and browser implementations.<br \/>\nWe will keep you posted.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Following the (partial) success of Accelerated Mobile Pages (AMPs), Google is now taking further steps towards faster loading web pages and developing web standards that would allow non-AMP content to load almost instantly. Find out here about Google&#8217;s Web Standards for non-amp content&#8230;<\/p>\n","protected":false},"author":5,"featured_media":7871,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_oct_exclude_from_cache":false,"inline_featured_image":false},"categories":[33,21,18,37,35],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google&#039;s Web Standards For non-AMP Content | IMSR 2018<\/title>\n<meta name=\"description\" content=\"Google is now taking further steps towards faster loading web pages. Find out here all about Google&#039;s web standards for non-amp content...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.improvemysearchranking.com\/googles-web-standards-for-non-amp-content\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google&#039;s Web Standards For non-AMP Content | IMSR 2018\" \/>\n<meta property=\"og:description\" content=\"Google is now taking further steps towards faster loading web pages. Find out here all about Google&#039;s web standards for non-amp content...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.improvemysearchranking.com\/googles-web-standards-for-non-amp-content\/\" \/>\n<meta property=\"og:site_name\" content=\"Improve My Search Ranking\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ImproveMySearchRanking\" \/>\n<meta property=\"article:published_time\" content=\"2018-03-15T11:17:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-30T12:19:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.improvemysearchranking.com\/wp-content\/uploads\/2018\/03\/Google-is-developing-web-standards-for-non-AMP-content.png\" \/>\n\t<meta property=\"og:image:width\" content=\"560\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ryan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ImproveMySearch\" \/>\n<meta name=\"twitter:site\" content=\"@ImproveMySearch\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ryan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.improvemysearchranking.com\/googles-web-standards-for-non-amp-content\/\",\"url\":\"https:\/\/www.improvemysearchranking.com\/googles-web-standards-for-non-amp-content\/\",\"name\":\"Google's Web Standards For non-AMP Content | IMSR 2018\",\"isPartOf\":{\"@id\":\"https:\/\/www.improvemysearchranking.com\/#website\"},\"datePublished\":\"2018-03-15T11:17:53+00:00\",\"dateModified\":\"2022-01-30T12:19:18+00:00\",\"author\":{\"@id\":\"https:\/\/www.improvemysearchranking.com\/#\/schema\/person\/46c59c4ef33a63666ef8dbe2dd3767ad\"},\"description\":\"Google is now taking further steps towards faster loading web pages. 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