{"id":7848,"date":"2018-03-05T10:52:35","date_gmt":"2018-03-05T10:52:35","guid":{"rendered":"https:\/\/www.improvemysearchranking.com\/?p=7848"},"modified":"2023-11-23T14:26:50","modified_gmt":"2023-11-23T14:26:50","slug":"new-speed-testing-tools","status":"publish","type":"post","link":"https:\/\/www.improvemysearchranking.com\/new-speed-testing-tools\/","title":{"rendered":"Google&#8217;s New Speed Testing Tools"},"content":{"rendered":"<p><a href=\"https:\/\/improvemysearchranking.com\/website-load-speed-optimisation-guide\/\">Website loading speed<\/a> is quickly becoming an important aspect of search engine optimisation. Moreover, the loading speed of your website not only affects search engine rankings but it also has a direct impact on your site\u2019s conversion rate.<\/p>\n<p>A faster loading website has a better conversion rate than a slow-loading website. According to estimates by Google, a one-second delay could lower conversions up to 20%.<\/p>\n<p><!--more--><\/p>\n<p>This makes a faster-loading website important for business owners. But it\u2019s equally important for Google and its users as well.<\/p>\n<p>One of Google\u2019s main focuses is to provide its users the best possible user experience. This is a big reason why Google wants you to improve the loading speed of your website.<\/p>\n<p>To continue its efforts to facilitate webmasters with improving loading speeds, Google has now released two new tools:<\/p>\n<ul>\n<li>Speed Scorecard<\/li>\n<li>Impact Calculator<\/li>\n<\/ul>\n<p>Both these tools will help website owners improve the loading speed of their websites. Let\u2019s see how.<\/p>\n<hr \/>\n<h2>1. Speed Scorecard<\/h2>\n<p>The first new tool by Google, Speed Scorecard, allows you to compare your mobile page speeds with other competitors\/websites.<\/p>\n<p>The tool is extremely simple to use.<\/p>\n<p>Just paste your website\u2019s URL as well as the URLs you want to compete against. The Speed Scorecard tool will then list all the websites based on their loading speed.<\/p>\n<p><em>Note: If you\u2019re on a 3G connection, Google recommends a mobile speed of minimum 5 seconds. On the other hand, Google recommends 3 seconds on 4G connections.<\/em><\/p>\n<p><a href=\"https:\/\/improvemysearchranking.com\/wp-content\/uploads\/2018\/03\/google-speed-scorecard.png\"><img loading=\"lazy\" class=\"alignleft wp-image-7850 size-medium\" src=\"https:\/\/improvemysearchranking.com\/wp-content\/uploads\/2018\/03\/google-speed-scorecard-300x118.png\" alt=\"new speed testing tools\" width=\"300\" height=\"118\" \/><\/a><\/p>\n<hr \/>\n<hr \/>\n<h2><\/h2>\n<hr \/>\n<h2>2. Impact Calculator<\/h2>\n<p>The second new tool by Google, Impact Calculator, calculates how much potential revenue can be earned with a faster website. The result is based on Google\u2019s estimates.<\/p>\n<p>Furthermore, to use this tool, you will have to manually insert a few important pieces of information, e.g., monthly visitors, avg. value per order, and conversion rate.<\/p>\n<p>After inputting the information, leave the rest to Google\u2019s Impact Calculator.<\/p>\n<p>We believe this tool will be used more for pitching new clients and by SEO experts to convince the upper management that they need to invest in a faster website.<\/p>\n<p>You can <a href=\"https:\/\/www.thinkwithgoogle.com\/feature\/mobile\/\">access both tools here<\/a>.<\/p>\n<p><a href=\"https:\/\/improvemysearchranking.com\/wp-content\/uploads\/2018\/03\/google-impact-calculator.png\"><img loading=\"lazy\" class=\"alignleft wp-image-7849 size-medium\" src=\"https:\/\/improvemysearchranking.com\/wp-content\/uploads\/2018\/03\/google-impact-calculator-300x117.png\" alt=\"googles new speed testing tools\" width=\"300\" height=\"117\" \/><\/a><\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Website loading speed is quickly becoming an important aspect of search engine optimisation. Moreover, the loading speed of your website not only affects search engine rankings but it also has a direct impact on your site\u2019s conversion rate. A faster loading website has a better conversion rate than a slow-loading website. According to estimates by [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":7854,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_oct_exclude_from_cache":false,"inline_featured_image":false},"categories":[33,37,25],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Releases Two New Speed Testing Tools | IMSR 2018<\/title>\n<meta name=\"description\" content=\"Google has just released two new speed testing tools which will help webmasters increase the load speed of their websites and their rankings.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.improvemysearchranking.com\/new-speed-testing-tools\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" 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