{"id":7328,"date":"2017-10-16T08:36:24","date_gmt":"2017-10-16T08:36:24","guid":{"rendered":"https:\/\/www.improvemysearchranking.com\/?p=7328"},"modified":"2024-10-30T16:18:07","modified_gmt":"2024-10-30T16:18:07","slug":"4-tips-keep-mind-youre-still-using-guest-blogging-building-links","status":"publish","type":"post","link":"https:\/\/www.improvemysearchranking.com\/4-tips-keep-mind-youre-still-using-guest-blogging-building-links\/","title":{"rendered":"4 Guest Blogging Tips"},"content":{"rendered":"

Still using guest blogging for building backlinks?
\nAlthough some experts in the online marketing and SEO world now think that guest blogging isn\u2019t an effective technique anymore, we like to believe otherwise.
\nGuest blogging is still a valid technique to drive traffic<\/a>, increase exposure, build backlinks, and even kickstart a new business<\/a>. However, times have changed, and now you have to be much more careful with guest blogging to avoid a Google penalty.
\nIn this blog post, we discuss a few very important tips to remember if you are using guest blogging for link building.
\nReady? Let’s begin.<\/p>\n

1. Don’t Overdo It<\/h2>\n

You know one of the biggest reasons why guest blogging is gradually losing importance when it comes to link building?
\nThat\u2019s because people tend to overdo it. Anything in excess, after all, lose its effectiveness, and over-reliance on guest blogging for the purposes of generating backlinks has produced a somewhat similar result.
\nIt starts looking artificial, and that’s what Google hates and doesn’t want to see.
\nThe goal is to build a natural link profile for your website. If 90% of your website’s links are coming from guest blogging, how is it going to appear to Google?
\nThe links will appear to be forced and unnatural. This is why you must treat guest blogging as just a part of your overall backlink strategy. It can’t be the entire strategy.
\nIn short, diversify.
\nPublish on other blogs to build backlinks \u2014 there’s nothing wrong with it \u2014 but don’t make it the only source of your links.<\/p>\n

2. Choose the Websites Carefully<\/h2>\n

Here\u2019s a truth about guest blogging:
\nIt can be tough. Naturally, you want to incline towards easier routes, i.e., websites that are easily giving you the opportunity to get your posts published on them.
\nIn the end, you will realize that there are a few very good websites that you want to target but are near impossible to get published on. On the other hand, there are plenty of websites that are willing to take your offer and have your post published but, unfortunately, they aren\u2019t very good.
\nIt is always simple and fast to take the easier route, but it isn\u2019t always good.
\nCarefully choose the websites that you want to have your posts appear on.
\nFor instance, if there a website that is easy-to-get but looks shady, appears to have a very bad user experience, over-optimises content with ads and affiliate links, does not have a mobile-friendly version, then you don\u2019t want to be associated with a low-quality website like that.
\nGoogle could penalise it soon. So that\u2019s not a good option for you.
\nBefore finalising a website, carefully vet it and see if it\u2019s a good source to have a backlink from.<\/p>\n

3. Related Websites Only<\/h2>\n

Here is another important guest blogging tip<\/a> to remember.
\nThe websites that you pick to publish your posts on must be directly related to your niche and target audience.
\nIf they are not, that\u2019s a poor backlink, and Google penalises websites that have too many backlinks from unrelated websites. Google Penguin<\/a>, ever since its introduction, has targeted websites with link farms and unrelated or low-quality backlinks.
\nSo, for example, if your website is in the online marketing niche, build backlinks from other online marketing websites and blogs.<\/p>\n

4. Diversify the Anchor Text<\/h2>\n

This is what most people do:
\nThey have a keyword in mind that they want to rank for. So for every link they generate by publishing guest posts on other websites, they use the same keyword as the anchor text.
\nBy doing so, they hope that Google would \u2014 eventually \u2014 associate their web page for that keyword and rank their web page higher in the SERPs for that keyword.
\nThis used to be a valid and effective SEO technique years ago, but it\u2019s not anymore.
\nLike most other things in the search engine optimisation world, things have evolved. Search engines like Google have become smarter. They can\u2019t be gamed so easily by feeding them a certain keyword over and over again.
\nTo Google, this is unnatural link-building behavior.
\nAsk yourself: do people on the web \u2014 without your interference \u2014 would use the same keyword over and over again, every single time, to link to a certain page on your website?
\nNo.
\nNever, in fact.
\nPeople would use various anchor texts, and that\u2019s what makes a link profile look natural.
\nJust because this time the anchor text is in your control \u2014 because you\u2019re publishing the posts on other websites and creating the link \u2014 you should not repeat the same keywords in the anchor text every time.<\/p>\n

Final Words<\/h2>\n

Contrary to common belief, guest blogging is not dead.
\nIt is still up and kicking if you do it the right way.
\nMake sure to follow the tips mentioned above in this article \u2014 and avoid the mistakes, too \u2014 when using guest blogging to build backlinks.<\/p>\n","protected":false},"excerpt":{"rendered":"

Still using guest blogging for building backlinks? Although some experts in the online marketing and SEO world now think that guest blogging isn\u2019t an effective technique anymore, we like to believe otherwise. Guest blogging is still a valid technique to drive traffic, increase exposure, build backlinks, and even kickstart a new business. However, times have […]<\/p>\n","protected":false},"author":2,"featured_media":23239,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_oct_exclude_from_cache":false,"inline_featured_image":false},"categories":[33,22,35],"tags":[],"yoast_head":"\n4 Guest Blogging Tips | IMSR<\/title>\n<meta name=\"description\" content=\"Enhance your guest blogging strategy with these 4 essential tips for effective link building. 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