{"id":7186,"date":"2017-09-08T08:52:45","date_gmt":"2017-09-08T08:52:45","guid":{"rendered":"https:\/\/www.improvemysearchranking.com\/?p=7186"},"modified":"2023-12-05T11:57:55","modified_gmt":"2023-12-05T11:57:55","slug":"get-blog-subscribers-without-seo-damage","status":"publish","type":"post","link":"https:\/\/www.improvemysearchranking.com\/get-blog-subscribers-without-seo-damage\/","title":{"rendered":"How to Get More Blog Subscribers Without SEO Damage?"},"content":{"rendered":"

Google is pushing very hard towards making websites more user friendly. If your website isn\u2019t user-friendly and easy to navigate, or if it puts hurdles between visitors and the content they are seeking, it cannot be considered search-engine friendly.
\nIt means Google started penalizing annoying popups and interstitials.<\/p>\n

But aren\u2019t those \u201cannoying\u201d popups a great way to generate more blog subscribers, leads, and potential customers?<\/p>\n

After all, that has been a primary way to acquire more leads.<\/p>\n

You write content, drive traffic, induce them to sign up, so you can use email marketing to sell products. That\u2019s the template; at least, it has been the template, but now everything is changing.<\/p>\n

You will have to compromise one of two things. If you don\u2019t have popups, you won\u2019t be able to generate lots of leads. On the other hand, if you do have pop-ups, you may not rank very high in Google search engine results pages (SERPs).<\/p>\n

What\u2019s the solution then?<\/p>\n

In this blog post, we share 4 proven tips that will help you generate more leads without pop-ups. So you could generate leads as well as take care of your search engine rankings.<\/p>\n

Let\u2019s begin.<\/p>\n

1. Incredibly Useful Content<\/h2>\n

Let\u2019s face it.<\/p>\n

If you do not have incredibly useful content on your website, nothing else will work. You must have fantastic content on your website to attract more and more readers. More importantly, with great content, your aim would be to build credibility and appear as an authority in your industry.<\/p>\n

The idea is that when you continuously create amazing content, you give yourself a better chance to have more engaged subscribers and followers. Furthermore, great content sets the foundation for any further steps you\u2019d take to increase email subscribers.<\/p>\n

2. Exclusive Content<\/h2>\n

Another technique to increase email subscribers without using pop-ups is by offering exclusive content to your email subscribers.<\/p>\n

Think of it as giving your website visitors an incentive \u2014 an extra reason \u2014 to subscribe.<\/p>\n

If they do not get any extra content or information via email, they do not have any reason to subscribe to your email list. Nobody wants to subscribe to a promotional email list.<\/p>\n

Highlight it on your website that your email subscribers receive exclusive content and information that just isn\u2019t available on your website. The added incentive works wonderfully well in increasing an email subscription list \u2014 especially if your content is top-notch and highly useful.<\/p>\n

3. Content Upgrades<\/h2>\n

A \u201ccontent upgrade\u201d is a bonus resource that is often unique to each blog post. More often than not, the content upgrade consists of additional information and offer something unique, e.g., a checklist, template, step-by-step guide, additional tips, etc.<\/p>\n

And as you would have guessed, only your email subscribers would receive the content upgrades.<\/p>\n

By using the \u201ccontent upgrades\u201d technique on your most popular blog posts, you can dramatically increase your list of subscribers.<\/p>\n

Here is an example of a highly effective content upgrade by Brian Dean of Backlinko<\/a>.<\/p>\n

He published a very detailed blog post on Google\u2019s 200 search engine ranking factors<\/a>.<\/p>\n

\"SEO<\/a><\/p>\n

He then also added the following content upgrade in this blog post.<\/p>\n

\"Blog<\/a><\/p>\n

As you can see, it\u2019s not an annoying pop-up. It is highly relevant, and it is very, very effective.<\/p>\n

A useful checklist, which is also relevant to the main topic, would be very hard to resist \u2014 especially if it is coupled with an effective call-to-action \u2026 which brings us to our next points.<\/p>\n

4. Optimized Calls-to-Action<\/h2>\n

Diverting your website visitors\u2019 attention towards subscribing \u2014 without the help of a pop-up \u2014 is a difficult task. But it is certainly possible.<\/p>\n

And once you successfully optimize your CTAs, you can get a lot more subscribers.<\/p>\n

There are two aspects of optimizing a call-to-action in this scenario:<\/p>\n