{"id":6557,"date":"2017-02-01T10:08:27","date_gmt":"2017-02-01T10:08:27","guid":{"rendered":"https:\/\/www.improvemysearchranking.com\/?p=6557"},"modified":"2023-11-23T15:43:34","modified_gmt":"2023-11-23T15:43:34","slug":"6557-2","status":"publish","type":"post","link":"https:\/\/www.improvemysearchranking.com\/6557-2\/","title":{"rendered":"Safari Adds Click-to-Call Button in Mobile Search Suggestions"},"content":{"rendered":"<p class=\"p1\">Safari has recently added a surprising new feature in the form of a click-to-call button in mobile search suggestions.<\/p>\n<p class=\"p2\"><span class=\"s1\">Safari for mobile devices (iOS) is now allowing users to directly contact a business with a simple click-to-call button. It is, however, not exactly clear who is providing the click-to-call service because the buttons are coming from a variety of different sources, including Yelp, TripAdvisor, and other business websites.<\/span><!--more--><\/p>\n<p class=\"p2\"><span class=\"s1\">At the moment, the click-to-call button is mostly available for restaurants. Here is an example.<\/span><\/p>\n<p class=\"p2\"><a href=\"https:\/\/improvemysearchranking.com\/wp-content\/uploads\/2017\/02\/Safari-Adds-Click-to-Call-Button-in-Mobile-Search-Suggestions.png\"><img loading=\"lazy\" class=\"alignnone wp-image-6560\" src=\"https:\/\/improvemysearchranking.com\/wp-content\/uploads\/2017\/02\/Safari-Adds-Click-to-Call-Button-in-Mobile-Search-Suggestions.png\" alt=\"Safari Adds Click-to-Call Button in Mobile Search Suggestions\" width=\"317\" height=\"323\" \/><\/a><\/p>\n<p class=\"p2\"><span class=\"s1\">The important thing to note here is that the Safari\u2019s click-to-call button feature allows users to call a business directly without even completing the search.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">As you can see in any of the previous two examples, you do not have to complete a search before you can make the call. It basically cuts the middle-man here and allows you to call directly, even before the search is complete.<\/span><\/p>\n<p class=\"p4\"><span class=\"s1\">In the long-term, this does not appear to be a problem for Google. Having said that, it really does add more convenience for online searchers (Safari mobile users) as well as different businesses that will get more business calls and a higher conversion rate whenever people search for their services.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Safari has recently added a surprising new feature in the form of a click-to-call button in mobile search suggestions. Safari for mobile devices (iOS) is now allowing users to directly contact a business with a simple click-to-call button. It is, however, not exactly clear who is providing the click-to-call service because the buttons are coming [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6562,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_oct_exclude_from_cache":false,"inline_featured_image":false},"categories":[33,18],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Safari Adds Click-to-Call Button in Mobile Search Suggestions<\/title>\n<meta name=\"description\" content=\"Enhance user experience with Safari&#039;s click-to-call button for restaurants and more. 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