{"id":6032,"date":"2016-09-26T07:10:30","date_gmt":"2016-09-26T07:10:30","guid":{"rendered":"https:\/\/www.improvemysearchranking.com\/?p=6032"},"modified":"2023-12-05T10:36:35","modified_gmt":"2023-12-05T10:36:35","slug":"bing-launches-structured-snippets-text-ads","status":"publish","type":"post","link":"https:\/\/www.improvemysearchranking.com\/bing-launches-structured-snippets-text-ads\/","title":{"rendered":"Bing Launches Structured Snippets For Text Ads"},"content":{"rendered":"<p class=\"normal\">In a recent announcement, Bing has confirmed that they have launched structured snippets for text ads. Moreover, this update is now being launched globally over the next few weeks.<\/p>\n<p class=\"normal\">So if you haven\u2019t seen it already in your Bing Ads account, keep an eye out on it.<\/p>\n<p class=\"normal\">In this post, we briefly explain what structured snippets are and how will Bing structured snippets work.<!--more--><\/p>\n<p>&nbsp;<\/p>\n<h2>What Are Bing Ad Structured Snippets?<\/h2>\n<p class=\"normal\">Structured snippets are very easy to understand. They simply enable you to highlight specific aspects of your services and products.<\/p>\n<p class=\"normal\">These snippets allow you to explain the different aspects of your products and services to your target audience. It makes them more likely to click on your ads. More importantly, these structured snippets give them a good idea of what to expect when they do click, which means more conversions, lower costs, and a higher level of credibility.<\/p>\n<p class=\"normal\">Here is an example.<\/p>\n<p>&nbsp;<\/p>\n<p class=\"normal\"><a href=\"https:\/\/improvemysearchranking.com\/wp-content\/uploads\/2016\/09\/Bing-Ad-Structured-Snippet-Example.png\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-6033\" src=\"https:\/\/improvemysearchranking.com\/wp-content\/uploads\/2016\/09\/Bing-Ad-Structured-Snippet-Example.png\" alt=\"bing-ad-structured-snippet-example\" width=\"391\" height=\"127\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p class=\"normal\">And here is another one.<\/p>\n<p>&nbsp;<\/p>\n<p class=\"normal\"><a href=\"https:\/\/improvemysearchranking.com\/wp-content\/uploads\/2016\/09\/What-Are-Bing-Ad-Structured-Snippets.png\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-6034\" src=\"https:\/\/improvemysearchranking.com\/wp-content\/uploads\/2016\/09\/What-Are-Bing-Ad-Structured-Snippets.png\" alt=\"what-are-bing-ad-structured-snippets\" width=\"625\" height=\"132\" \/><\/a><\/p>\n<p>As you can see in these images, the structured snippets are visible in the form of \u2018Brands\u2019 and \u2018Types\u2019.<\/p>\n<p>Bing explains the process of selecting structured snippets in the following words:<\/p>\n<p><em>\u201cYou first choose a header, such as \u2018Brands\u2019, to provide context for whatever it is you\u2019d like to highlight. From there, simply specify snippets of texts you\u2019d like to pair with your header. For example, \u2018Windows, Azure, Xbox, Skype\u2019 are all Microsoft brands.\u201d<\/em><\/p>\n<p>There are a few slight differences between Bing Structured Snippets and Callout Extensions.<\/p>\n<p>Refer to the following chart to learn all the differences between these two:<\/p>\n<p><a href=\"https:\/\/improvemysearchranking.com\/wp-content\/uploads\/2016\/09\/Differences-between-Bing-Structured-Snippets-and-Callout-Extensions..png\"><img loading=\"lazy\" class=\"alignnone wp-image-6035\" src=\"https:\/\/improvemysearchranking.com\/wp-content\/uploads\/2016\/09\/Differences-between-Bing-Structured-Snippets-and-Callout-Extensions..png\" alt=\"Differences between Bing Structured Snippets and Callout Extensions\" width=\"500\" height=\"243\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Furthermore, here are a few more things that you might need to know about Bing Structured Snippets:<\/p>\n<ul>\n<li>These structured snippets are available at the campaign level.<\/li>\n<li>You can access these structured snippets from the Ad Extensions tab.<\/li>\n<li>Up to 20 structured snippets can be associated with a campaign or ad group.<\/li>\n<li>A minimum of 3 snippets are required.<\/li>\n<li>Depending on the available space, Bing will decide to show as much as snippets as possible \u2014 up to a maximum of 10 snippets.<\/li>\n<li>These structured snippets are not clickable.<\/li>\n<li>Bing recommends not to repeat information that is already in the ad.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>In a recent announcement, Bing has confirmed that they have launched structured snippets for text ads. Moreover, this update is now being launched globally over the next few weeks. So if you haven\u2019t seen it already in your Bing Ads account, keep an eye out on it. In this post, we briefly explain what structured [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3003,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_oct_exclude_from_cache":false,"inline_featured_image":false},"categories":[33,20],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bing Launches Structured Snippets For Text Ads | IMSR<\/title>\n<meta name=\"description\" content=\"Boost your Bing Ads with Structured Snippets - Highlight key aspects of your services for higher clicks and conversions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.improvemysearchranking.com\/bing-launches-structured-snippets-text-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bing Launches Structured Snippets For Text Ads | IMSR\" \/>\n<meta property=\"og:description\" content=\"Boost your Bing Ads with Structured Snippets - Highlight key aspects of your services for higher clicks and conversions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.improvemysearchranking.com\/bing-launches-structured-snippets-text-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"Improve My Search Ranking\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ImproveMySearchRanking\" \/>\n<meta property=\"article:published_time\" content=\"2016-09-26T07:10:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-05T10:36:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.improvemysearchranking.com\/wp-content\/uploads\/2015\/04\/bing-logo.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"505\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Josh Hamit\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ImproveMySearch\" \/>\n<meta name=\"twitter:site\" content=\"@ImproveMySearch\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Josh Hamit\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.improvemysearchranking.com\/bing-launches-structured-snippets-text-ads\/\",\"url\":\"https:\/\/www.improvemysearchranking.com\/bing-launches-structured-snippets-text-ads\/\",\"name\":\"Bing Launches Structured Snippets For Text Ads | IMSR\",\"isPartOf\":{\"@id\":\"https:\/\/www.improvemysearchranking.com\/#website\"},\"datePublished\":\"2016-09-26T07:10:30+00:00\",\"dateModified\":\"2023-12-05T10:36:35+00:00\",\"author\":{\"@id\":\"https:\/\/www.improvemysearchranking.com\/#\/schema\/person\/cd296d14b492e28427951b912dddde7b\"},\"description\":\"Boost your Bing Ads with Structured Snippets - Highlight key aspects of your services for higher clicks and conversions.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.improvemysearchranking.com\/bing-launches-structured-snippets-text-ads\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.improvemysearchranking.com\/bing-launches-structured-snippets-text-ads\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.improvemysearchranking.com\/bing-launches-structured-snippets-text-ads\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.improvemysearchranking.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Bing Launches Structured Snippets For Text Ads\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.improvemysearchranking.com\/#website\",\"url\":\"https:\/\/www.improvemysearchranking.com\/\",\"name\":\"Improve My Search Ranking\",\"description\":\"Improve My Search Ranking\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.improvemysearchranking.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.improvemysearchranking.com\/#\/schema\/person\/cd296d14b492e28427951b912dddde7b\",\"name\":\"Josh Hamit\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.improvemysearchranking.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5e2eaeeac454cc68a732747769a1f350?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/5e2eaeeac454cc68a732747769a1f350?s=96&d=mm&r=g\",\"caption\":\"Josh Hamit\"},\"url\":\"https:\/\/www.improvemysearchranking.com\/author\/josh\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Bing Launches Structured Snippets For Text Ads | IMSR","description":"Boost your Bing Ads with Structured Snippets - Highlight key aspects of your services for higher clicks and conversions.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.improvemysearchranking.com\/bing-launches-structured-snippets-text-ads\/","og_locale":"en_GB","og_type":"article","og_title":"Bing Launches Structured Snippets For Text Ads | IMSR","og_description":"Boost your Bing Ads with Structured Snippets - Highlight key aspects of your services for higher clicks and conversions.","og_url":"https:\/\/www.improvemysearchranking.com\/bing-launches-structured-snippets-text-ads\/","og_site_name":"Improve My Search Ranking","article_publisher":"https:\/\/www.facebook.com\/ImproveMySearchRanking","article_published_time":"2016-09-26T07:10:30+00:00","article_modified_time":"2023-12-05T10:36:35+00:00","og_image":[{"width":800,"height":505,"url":"https:\/\/www.improvemysearchranking.com\/wp-content\/uploads\/2015\/04\/bing-logo.png","type":"image\/png"}],"author":"Josh Hamit","twitter_card":"summary_large_image","twitter_creator":"@ImproveMySearch","twitter_site":"@ImproveMySearch","twitter_misc":{"Written by":"Josh Hamit","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.improvemysearchranking.com\/bing-launches-structured-snippets-text-ads\/","url":"https:\/\/www.improvemysearchranking.com\/bing-launches-structured-snippets-text-ads\/","name":"Bing Launches Structured Snippets For Text Ads | IMSR","isPartOf":{"@id":"https:\/\/www.improvemysearchranking.com\/#website"},"datePublished":"2016-09-26T07:10:30+00:00","dateModified":"2023-12-05T10:36:35+00:00","author":{"@id":"https:\/\/www.improvemysearchranking.com\/#\/schema\/person\/cd296d14b492e28427951b912dddde7b"},"description":"Boost your Bing Ads with Structured Snippets - Highlight key aspects of your services for higher clicks and conversions.","breadcrumb":{"@id":"https:\/\/www.improvemysearchranking.com\/bing-launches-structured-snippets-text-ads\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.improvemysearchranking.com\/bing-launches-structured-snippets-text-ads\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.improvemysearchranking.com\/bing-launches-structured-snippets-text-ads\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.improvemysearchranking.com\/"},{"@type":"ListItem","position":2,"name":"Bing Launches Structured Snippets For Text Ads"}]},{"@type":"WebSite","@id":"https:\/\/www.improvemysearchranking.com\/#website","url":"https:\/\/www.improvemysearchranking.com\/","name":"Improve My Search Ranking","description":"Improve My Search Ranking","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.improvemysearchranking.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.improvemysearchranking.com\/#\/schema\/person\/cd296d14b492e28427951b912dddde7b","name":"Josh Hamit","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.improvemysearchranking.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5e2eaeeac454cc68a732747769a1f350?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5e2eaeeac454cc68a732747769a1f350?s=96&d=mm&r=g","caption":"Josh Hamit"},"url":"https:\/\/www.improvemysearchranking.com\/author\/josh\/"}]}},"_links":{"self":[{"href":"https:\/\/www.improvemysearchranking.com\/wp-json\/wp\/v2\/posts\/6032"}],"collection":[{"href":"https:\/\/www.improvemysearchranking.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.improvemysearchranking.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.improvemysearchranking.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.improvemysearchranking.com\/wp-json\/wp\/v2\/comments?post=6032"}],"version-history":[{"count":1,"href":"https:\/\/www.improvemysearchranking.com\/wp-json\/wp\/v2\/posts\/6032\/revisions"}],"predecessor-version":[{"id":22626,"href":"https:\/\/www.improvemysearchranking.com\/wp-json\/wp\/v2\/posts\/6032\/revisions\/22626"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.improvemysearchranking.com\/wp-json\/wp\/v2\/media\/3003"}],"wp:attachment":[{"href":"https:\/\/www.improvemysearchranking.com\/wp-json\/wp\/v2\/media?parent=6032"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.improvemysearchranking.com\/wp-json\/wp\/v2\/categories?post=6032"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.improvemysearchranking.com\/wp-json\/wp\/v2\/tags?post=6032"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}