{"id":5717,"date":"2016-06-03T08:52:31","date_gmt":"2016-06-03T08:52:31","guid":{"rendered":"https:\/\/www.improvemysearchranking.com\/?p=5717"},"modified":"2024-10-31T14:07:46","modified_gmt":"2024-10-31T14:07:46","slug":"ensure-maximum-roi-blog-posts","status":"publish","type":"post","link":"https:\/\/www.improvemysearchranking.com\/ensure-maximum-roi-blog-posts\/","title":{"rendered":"How to Ensure Maximum Blogging ROI"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\">We all know how important content marketing is for any blog or online business. But there is one thing that we almost always forget about.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Content marketing only works when it is profitable.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">If you are spending thousands of pounds on a piece of content that doesn\u2019t return at least the same amount of money, it is neither wise nor profitable for your business.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">And if you are not getting the maximum ROI from your content, then what\u2019s the point of having it in the first place? Should you be even investing in content marketing then?<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">The only way out is to use proven tips and strategies that ensure maximum ROI for your blog posts. That way you will be able to continue leveraging the powerful method that content marketing is, and it\u2019ll be also profitable for you to do that.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">In this post, I share a few such tips that ensure maximum ROI for the content you publish on the web.<\/span><!--more--><\/p>\n<h2 class=\"p1\"><span class=\"s1\"><b>1. Keyword Research<\/b><\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">Before you create any content, it is important that you do proper keyword research. Otherwise, you could lose a lot of potential traffic and customers.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">You see, organic traffic is one of the best ways to ensure long-term traffic, sales, and business growth. Once your blog posts get ranked in search engine listings, you continue to get traffic and sales from them. That\u2019s how you get a positive, healthy ROI for a blog post over time.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Make sure that you do proper keyword research and target keywords that are most likely to not only bring you traffic but also potential customers.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Here are 3 tips to follow while conducting your keyword research:<\/span><\/p>\n<ul>\n<li class=\"li1\"><span class=\"s1\">Make sure to include long-tail keywords. Long-tail keywords offer you the best chance to get ranked for relevant keywords.<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Aim for keywords that have higher search volume but lower competition. Be creative to find such keywords. You can also spy on your competitors with a tool like <a href=\"https:\/\/ahrefs.com\/\"><span class=\"s3\">Ahrefs<\/span><\/a> and browse social media websites, such <a href=\"https:\/\/www.quora.com\/\"><span class=\"s3\">Quora<\/span><\/a> and <a href=\"https:\/\/www.reddit.com\/\"><span class=\"s3\">Reddit<\/span><\/a>, to find which keywords people are using to discuss your topics. And don\u2019t forget to check out <a href=\"https:\/\/moz.com\/tools\/keyword-difficulty\"><span class=\"s3\">Moz\u2019s Keyword Difficulty Tool<\/span><\/a> that lets you estimate how difficult it would be to target a certain keyword.<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Also aim for keywords that best represent the buying intent of your potential readers. That\u2019ll offer you the best chance to convert traffic visitors into paying customers and get the best ROI.<\/span><\/li>\n<\/ul>\n<h2 class=\"p3\"><span class=\"s1\"><b>2. Leverage the Best Performing Channels<\/b><\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">There are so many online marketing platforms and social media channels that it can be very hard to choose the right ones.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">The good news is that you don\u2019t have to use all of them to maximise your ROI.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Instead, the trick is to identify the channels and social media websites that work best for you and focus on them.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">For instance, if <a href=\"https:\/\/www.facebook.com\/\"><span class=\"s3\">Facebook<\/span><\/a> and <a href=\"https:\/\/twitter.com\/?lang=en\"><span class=\"s3\">Twitter<\/span><\/a> works for you, your business, and your specific target audience, and if <a href=\"https:\/\/www.linkedin.com\/\"><span class=\"s3\">LinkedIn<\/span><\/a> doesn\u2019t, there\u2019s no point in investing time and money on LinkedIn.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Similarly, some niches perform best on <a href=\"https:\/\/www.pinterest.com\/\"><span class=\"s3\">Pinterest<\/span><\/a>. Such businesses should focus as much as possible on the platform that is bringing them the best results.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">It helps minimise the cost and maximise the ROI.<\/span><\/p>\n<h2 class=\"p3\"><span class=\"s1\"><b>3. Keep Updating Your Content<\/b><\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">It is an important point that most content marketers and bloggers simply ignore. They publish blog posts and then completely forget about them.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Don\u2019t make the same mistake. Your focus should be always on creating high-quality and evergreen content. Google likes it; online readers love it!<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">By constantly revisiting your old content and updating them, you make them the best candidates for search engine listings. Moreover, you will also get more backlinks and traffic views just because you keep your content fresh and useful for your readers.<\/span><\/p>\n<h2 class=\"p3\"><span class=\"s1\"><b>4. Keep Promoting <\/b><\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">Here is one of the best content marketing advices for you that will maximise your ROI.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Spend 20% of your time creating content and 80% of the time promoting it.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">In today\u2019s competitive digital marketing landscape, it is more important than ever to constantly promote your blog posts and be visible in front of your target audience.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">If you are only promoting your content when it is published, you will get a traffic spike which then immediately dies. Don\u2019t let that happen.<\/span><\/p>\n<p class=\"p1\"><a href=\"https:\/\/improvemysearchranking.com\/wp-content\/uploads\/2016\/05\/Promote-Content.png\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-5718\" src=\"https:\/\/improvemysearchranking.com\/wp-content\/uploads\/2016\/05\/Promote-Content.png\" alt=\"Promote Content\" width=\"422\" height=\"252\" \/><\/a><\/p>\n<p class=\"p1\"><span class=\"s1\">Here are two tips for you to keep that traffic spike going:<\/span><\/p>\n<ul>\n<li class=\"li1\"><span class=\"s1\">Set up <a href=\"https:\/\/www.google.com\/alerts\"><span class=\"s3\">Google Alerts<\/span><\/a> to quickly know when people are talking about your topic. You can start promoting your content again as soon as that happens on a significant level.<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Use a social media sharing tool like <a href=\"https:\/\/meetedgar.com\/\"><span class=\"s3\">Edgar<\/span><\/a> to keep promoting your old blog posts.<\/span><\/li>\n<\/ul>\n<h2 class=\"p3\"><span class=\"s1\"><b>Final Words<\/b><\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">Content marketing is important. In fact, it can be one of your best weapons to compete in the competitive online marketing world.<\/span><\/p>\n<p class=\"p4\"><span class=\"s1\">But you need to ensure that you fully maximise the ROI you get from your blog posts. Otherwise, it is neither wise nor profitable to continue investing in content that doesn&#8217;t give you anything in return.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We all know how important content marketing is for any blog or online business. But there is one thing that we almost always forget about. Content marketing only works when it is profitable. If you are spending thousands of pounds on a piece of content that doesn\u2019t return at least the same amount of money, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":23339,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_oct_exclude_from_cache":false,"inline_featured_image":false},"categories":[33,21],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Ensure Maximum Blogging ROI | IMSR<\/title>\n<meta name=\"description\" content=\"Ensure maximum ROI for your blog posts with proven tips and strategies, including keyword research, channel selection and more!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.improvemysearchranking.com\/ensure-maximum-roi-blog-posts\/\" \/>\n<meta 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