{"id":5555,"date":"2016-03-29T07:31:03","date_gmt":"2016-03-29T07:31:03","guid":{"rendered":"https:\/\/www.improvemysearchranking.com\/?p=5555"},"modified":"2023-11-22T16:20:44","modified_gmt":"2023-11-22T16:20:44","slug":"4-important-seo-data-points-why-they-matter-and-what-to-do-about-them","status":"publish","type":"post","link":"https:\/\/www.improvemysearchranking.com\/4-important-seo-data-points-why-they-matter-and-what-to-do-about-them\/","title":{"rendered":"4 Important SEO Data Points, Why They Matter, and What To Do About Them"},"content":{"rendered":"

SEO data points are sexy.<\/p>\n

Well, not exactly, but they are important nevertheless.<\/p>\n

Whether you are an SEO expert or an online business owner, if you are interested in improving your website\u2019s search engine rankings, you have to look at the data sometime.<\/p>\n

The problem, however, is that there is so much information and so many numbers out there that it can be very hard to determine which are the most important ones.<\/p>\n

In this post, I take a look at 4 very important SEO data points that you should pay the most attention to. The article will also explain why they matter and will also give you important tips and tools to deal with them.<\/p>\n

Excited?<\/p>\n

Of course you are.<\/p>\n

Let\u2019s get started.<\/p>\n

1. Domain Authority<\/h2>\n

Domain Authority (or DA) is a data point developed by Moz<\/a>. Over the years, Domain Authority has been proven one of the most reliable and accurate metrics for determine the search engine power of a website and its overall success in the search engine results pages (SERPs).<\/p>\n

Moz<\/a> defines Domain Authority or DA as:<\/p>\n

\u201cDomain Authority is Moz\u2019s calculated metric for how well a given domain is likely to rank in Google\u2019s search results. It is based off data from the Mozscape web index and includes link counts, MozRank, and MozTrust scores, and dozens of other factors. It uses a machine learning model to predictively find an algorithm that best correlates with rankings across thousands of search results that we predict against.\u201d<\/em><\/p>\n

As trust and credibility become more important SEO factors, we believe that Domain Authority will continue to flourish as the most reliable and crucial SEO metric.<\/p>\n

Open Site Explorer<\/a> and Bulk DA Checker<\/a> are two very reliable tools to measure your website\u2019s DA.<\/p>\n

It is measured on a scale of 1 – 100, with 100 being the best.<\/p>\n

 <\/p>\n

2. Website Loading Speed<\/h2>\n

The loading speed of your website is a relatively new search engine factor, but it is extremely important.<\/p>\n

The average loading speed of your website (in seconds) is one of the most important SEO data points that you\u2019ll ever get. After all, Google has a reputation to maintain. It does not want to present a website on the #1 ranking that takes 25 seconds to load.<\/p>\n

Ideally, your website should load within 1-2 seconds. If it takes more than, you have some work to do.<\/p>\n

You can use the Google Developers Tool \u2014 The PageSpeed Insights<\/a> or Pingdom<\/a> to accurately calculate the loading speed of your site.<\/p>\n

 <\/p>\n

\"Pingdom<\/a><\/p>\n

 <\/p>\n

3. Backlinks<\/h2>\n

If you\u2019ve ever read about SEO, you must know how important backlinks are.<\/p>\n

According to a recent study, backlinks were the 3rd most important search engine ranking factor<\/a>. And let me assure you that the trend is not going to slow down anytime soon.<\/p>\n

There are three factors that determine the effectiveness of your backlinks:<\/p>\n