{"id":5377,"date":"2016-02-15T07:29:45","date_gmt":"2016-02-15T07:29:45","guid":{"rendered":"https:\/\/www.improvemysearchranking.com\/?p=5377"},"modified":"2023-11-22T14:04:48","modified_gmt":"2023-11-22T14:04:48","slug":"how-to-use-landing-pages-effectively-get-better-results","status":"publish","type":"post","link":"https:\/\/www.improvemysearchranking.com\/how-to-use-landing-pages-effectively-get-better-results\/","title":{"rendered":"How to Use Landing Pages Effectively &amp; Get Better Results"},"content":{"rendered":"<p>Every page of your website is important and has a specific purpose. And as the main purpose of a business website is to make more sales and profits, landing pages automatically become very important.<br \/>\nWhat is a landing page?<br \/>\nA landing page is a very specific type of page that has only one goal, i.e. to convert your traffic. This <em>\u201dconversion\u201d<\/em>, however, can be of different type. It refers to any action that you want your website visitors to take. That action can be of any of the following:<\/p>\n<ul>\n<li>Subscribing to your email list<\/li>\n<li>Download an app<\/li>\n<li>Buy a product or service<\/li>\n<li>Contact you<\/li>\n<li>Download a white paper<\/li>\n<li>Create an account on your website<\/li>\n<\/ul>\n<p>In this post, I share several tips on how to use landing pages effectively and get better results.<br \/>\nLet\u2019s start.<\/p>\n<h2>1. \u201cComing Soon\u201d Landing Pages<\/h2>\n<p>Most marketers and online businessmen only create a landing page once they have launched a product or service. However, it is a huge mistake to not use a landing page to promote a product before it\u2019s launched.<br \/>\nThe idea is to create a \u201ccoming soon\u201d landing page to start building the anticipation as soon as you can. Its success largely depends on how great your upcoming product is. If it is providing a unique and exclusive solution to your target audience, they will do everything to sign up.<br \/>\nPeople like being treated specially. This is why so many people pre-order products.<br \/>\nIdeally, you should create a \u201ccoming soon\u201d landing page that lets people sign up for any new updates. Moreover, a small description of how your product is going to solve their problems is also highly recommended.<br \/>\nHere is an example.<br \/>\n<a href=\"https:\/\/improvemysearchranking.com\/wp-content\/uploads\/2016\/02\/Landing-Pages.png\" rel=\"attachment wp-att-5378\"><img loading=\"lazy\" class=\"alignnone wp-image-5378\" src=\"https:\/\/improvemysearchranking.com\/wp-content\/uploads\/2016\/02\/Landing-Pages.png\" alt=\"Landing Pages\" width=\"505\" height=\"311\" \/><\/a><\/p>\n<h2>2. Use Videos<\/h2>\n<p>Video marketing can be highly rewarding.<br \/>\nWell-crafted videos can be much more engaging that just text and images. You can easily convey your message across to the right audience.<br \/>\nFurthermore, explainer videos can also help your potential customers what your product is all about, how is it different than all the other products in the market, and how they can best use it.<br \/>\n<a href=\"https:\/\/thrivethemes.com\/leads\/\">ThriveLeads<\/a> is successfully using an explainer video to explain their product and convince others they have one of the best lead-generation tools in the market.<\/p>\n<h2>3. Eliminating Navigation<\/h2>\n<p>As per website designing best practices, you should have clear navigation on every page of your website. In other words, your website visitors should be able to find the navigation (menu and other useful links) right away.<br \/>\nHowever, when you are creating a landing page with a specific call-to-action, it is recommended to eliminate all the navigation items and links. There should be only one link on your site\u2019s landing page, i.e., the call-to-action button.<br \/>\n<a href=\"http:\/\/www.digitalmarketer.com\/\">Digital Marketer<\/a> has excellent landing pages with absolutely zero links.<br \/>\n<a href=\"https:\/\/improvemysearchranking.com\/wp-content\/uploads\/2016\/02\/No-Links-on-Landing-page.png\" rel=\"attachment wp-att-5379\"><img loading=\"lazy\" class=\"alignnone wp-image-5379\" src=\"https:\/\/improvemysearchranking.com\/wp-content\/uploads\/2016\/02\/No-Links-on-Landing-page.png\" alt=\"No Links on Landing page\" width=\"505\" height=\"352\" \/><\/a><\/p>\n<h2>4. Testimonials<\/h2>\n<p>Do you know what\u2019s the best place to put those glowing testimonials? Yes, you guessed it right. It\u2019s on a landing page.<br \/>\nSeveral studies have proved that <a href=\"https:\/\/blog.kissmetrics.com\/100-conversion-optimization-case-studies\/\">testimonials can increase the conversion rate of a landing page by as much as <\/a><a href=\"https:\/\/blog.kissmetrics.com\/100-conversion-optimization-case-studies\/\"><strong>34% <\/strong><\/a><a href=\"https:\/\/blog.kissmetrics.com\/100-conversion-optimization-case-studies\/\">percentage<\/a>.<\/p>\n<h2>5. Be Clear and Concise<\/h2>\n<p>Here is the most important rule to remember.<br \/>\nYour landing page must not be confusing or unclear. It must be very simple to read and understand.<br \/>\nThe simpler the headline, subheading, description, and CTA is in your landing page, the better it is likely to perform. For instance, take a look at the following example from <a href=\"http:\/\/www.quicksprout.com\/\">Quick Sprout<\/a>.<br \/>\n<a href=\"https:\/\/improvemysearchranking.com\/wp-content\/uploads\/2016\/02\/Quick-Sprout-Homepage.png\" rel=\"attachment wp-att-5380\"><img loading=\"lazy\" class=\"alignnone wp-image-5380\" src=\"https:\/\/improvemysearchranking.com\/wp-content\/uploads\/2016\/02\/Quick-Sprout-Homepage.png\" alt=\"QuickSprout Homepage\" width=\"505\" height=\"298\" \/><\/a><br \/>\nIt can\u2019t get any simpler than this, can it?<\/p>\n<h2>Final Words<\/h2>\n<p>Landing pages are important. There is no question about that. The way you use your site\u2019s landing pages define the overall success of your online business.<br \/>\nUse the tips mentioned in this post to maximize the potential of your website\u2019s landing pages and convert more traffic into subscribers, leads and customers<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every page of your website is important and has a specific purpose. And as the main purpose of a business website is to make more sales and profits, landing pages automatically become very important. What is a landing page? A landing page is a very specific type of page that has only one goal, i.e. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5381,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_oct_exclude_from_cache":false,"inline_featured_image":false},"categories":[33,48],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Use Landing Pages Effectively &amp; Get Better Results | IMSR<\/title>\n<meta name=\"description\" content=\"Discover the power of video marketing for your products. Engage your audience with compelling videos. Get started today!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.improvemysearchranking.com\/how-to-use-landing-pages-effectively-get-better-results\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Use Landing Pages Effectively &amp; Get Better Results | IMSR\" \/>\n<meta property=\"og:description\" content=\"Discover the power of video marketing for your products. Engage your audience with compelling videos. 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