{"id":4868,"date":"2015-12-09T08:16:53","date_gmt":"2015-12-09T08:16:53","guid":{"rendered":"https:\/\/www.improvemysearchranking.com\/?p=4868"},"modified":"2023-12-04T16:59:38","modified_gmt":"2023-12-04T16:59:38","slug":"google-posts-algorithm-information-for-local-rankings-and-immediately-deletes-it","status":"publish","type":"post","link":"https:\/\/www.improvemysearchranking.com\/google-posts-algorithm-information-for-local-rankings-and-immediately-deletes-it\/","title":{"rendered":"Google Posts Algorithm Information for Local Rankings and Immediately Deletes It"},"content":{"rendered":"<p>Does Google use click data for local rankings? Nobody is 100% sure how Google algorithms and search engine ranking factors work. There have been many speculations, but nobody can confirm or deny anything other than Google.<\/p>\n<p>But a recent post (which was later deleted by Google) indicates that Google might be using click data to determine local rankings.<\/p>\n<p>Here is what happened.<!--more--><\/p>\n<p>Rahul J., who is listed as an official Google employee, recently posted the search engine ranking factors that Google take into account for local rankings. He mentioned four different factors that determine a local business ranking. These four factors were:<\/p>\n<ul>\n<li>Relevance<\/li>\n<li>Prominence<\/li>\n<li>Distance<\/li>\n<li>Search History<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>The last one created some buzz among local SEO professionals. But Google immediately became active and deleted what Rahul wrote. This is what he initially posted.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/improvemysearchranking.com\/wp-content\/uploads\/2015\/12\/Google-Posts-Algorithm-Information-for-Local-Rankings-and-Immediately-Deletes-It.png\"><img loading=\"lazy\" class=\"alignnone wp-image-4869\" src=\"https:\/\/improvemysearchranking.com\/wp-content\/uploads\/2015\/12\/Google-Posts-Algorithm-Information-for-Local-Rankings-and-Immediately-Deletes-It.png\" alt=\"Google Posts Algorithm Information for Local Rankings and Immediately Deletes It\" width=\"500\" height=\"161\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p class=\"normal\">But it was edited soon after local SEO experts started talking about. Following is a screenshot that displays the edited version. You can easily notice the difference.<\/p>\n<p class=\"normal\"><a href=\"https:\/\/improvemysearchranking.com\/wp-content\/uploads\/2015\/12\/Google-Posts-Algorithm-Information-for-Local-Rankings-and-Immediately-Deletes-It-Edited-Version-Rahul-J.png\"><img loading=\"lazy\" class=\"alignnone wp-image-4870\" src=\"https:\/\/improvemysearchranking.com\/wp-content\/uploads\/2015\/12\/Google-Posts-Algorithm-Information-for-Local-Rankings-and-Immediately-Deletes-It-Edited-Version-Rahul-J.png\" alt=\"Google Posts Algorithm Information for Local Rankings and Immediately Deletes It Edited Version Rahul J\" width=\"500\" height=\"155\" \/><\/a><\/p>\n<p>There are two possible scenarios here:<\/p>\n<ul>\n<li>The information was truly incorrect. And since Google doesn\u2019t want to publish any wrong information, it intervened and rectified it.<\/li>\n<li>The second possible scenario is that Google doesn\u2019t want SEO experts and local businesses to know about this information. This is why they immediately stepped up and deleted what Rahul wrote.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>When Search Engine Land contacted Google to learn more about this, they said that the information was inadvertently posted and therefore it was rectified. However, when asked if click data really impacts local rankings, Google didn\u2019t reply.<\/p>\n<p>We suspect that there is more this story than just \u201crectification\u201d. What do you think? Does Google use click data for local rankings? Please share your thoughts in the comment section below.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Does Google use click data for local rankings? Nobody is 100% sure how Google algorithms and search engine ranking factors work. There have been many speculations, but nobody can confirm or deny anything other than Google. But a recent post (which was later deleted by Google) indicates that Google might be using click data to [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4870,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_oct_exclude_from_cache":false,"inline_featured_image":false},"categories":[33,36,37],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Posts Algorithm Information for Local Rankings<\/title>\n<meta name=\"description\" content=\"Discover Google&#039;s Local Ranking Factors: Relevance, Prominence, Distance, and Search History. Get insights here in our informative blog!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.improvemysearchranking.com\/google-posts-algorithm-information-for-local-rankings-and-immediately-deletes-it\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Posts Algorithm Information for Local Rankings\" \/>\n<meta property=\"og:description\" content=\"Discover Google&#039;s Local Ranking Factors: Relevance, Prominence, Distance, and Search History. 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