{"id":3350,"date":"2015-05-20T06:35:30","date_gmt":"2015-05-20T06:35:30","guid":{"rendered":"https:\/\/www.improvemysearchranking.com\/?p=3350"},"modified":"2023-11-22T14:30:23","modified_gmt":"2023-11-22T14:30:23","slug":"are-we-done-with-the-mobilegeddon-according-to-a-google-spokesperson-not-exactly","status":"publish","type":"post","link":"https:\/\/www.improvemysearchranking.com\/are-we-done-with-the-mobilegeddon-according-to-a-google-spokesperson-not-exactly\/","title":{"rendered":"Are We Done with the \u201cMobilegeddon\u201d? According to a Google spokesperson: Not Exactly."},"content":{"rendered":"<p>The April 21st <em>mobile-friendly update<\/em> by Google was one of the biggest recent updates.<\/p>\n<p>It created a lot of <span style=\"text-decoration: line-through;\">fear<\/span> buzz in the SEO, blogging, and digital marketing world.<\/p>\n<p>A lot of websites owners were really concerned about this update and the potential loss of traffic it could cause.<\/p>\n<p>Since April 21<sup>st<\/sup> Google has reported an increase of <a href=\"http:\/\/searchengineland.com\/google-says-there-are-4-7-more-mobile-friendly-web-sites-today-than-two-months-ago-219487\">4.7% mobile-friendly websites<\/a>.<\/p>\n<p>But has the dust settled?<\/p>\n<p>Well, not exactly.<\/p>\n<p>Despite Google saying that the update has now been \u201cfully rolled out\u201d, we haven\u2019t seen the end of it \u2026 not yet. There is a lot more to come.<\/p>\n<p>According to Bryson Meunier of <a href=\"http:\/\/searchengineland.com\/\">Search Engine Land<\/a>, the \u201cmobilegeddon\u201d is just beginning, not ending.<\/p>\n<p>As you can see in the following chart, the latest mobile-friendly update by Google continues to change the amount of mobile traffic a website receives.<\/p>\n<p><a href=\"https:\/\/improvemysearchranking.com\/wp-content\/uploads\/2015\/05\/SEO-Clarity-Mobile-versus-Desktop-ranking-comparision.png\"><img loading=\"lazy\" class=\"alignnone wp-image-3351\" src=\"https:\/\/improvemysearchranking.com\/wp-content\/uploads\/2015\/05\/SEO-Clarity-Mobile-versus-Desktop-ranking-comparision.png\" alt=\"SEO Clarity Mobile versus Desktop ranking comparision\" width=\"575\" height=\"374\" \/><\/a><\/p>\n<p>The above analysis is done by <a href=\"http:\/\/www.seoclarity.net\/\">SEO Clarity<\/a>, and although the results are now becoming more stable, the difference is still noticeable in the overall percentage change.<\/p>\n<p>Now, the more important question is that are we done with the update?<\/p>\n<p>The simplest answer would be a big NO!<\/p>\n<p>Google may have rolled out this update on April 21, but this will continue to affect \u201cmobile-unfriendly\u201d websites in future. They have mentioned \u2014 somehow \u2014 that they will continue to tinker with the update and encourage more websites to come within the mobile-friendly zone.<\/p>\n<p>Google\u2019s Gary Illyes also echoed the same thoughts on Twitter.<\/p>\n<p><a href=\"https:\/\/improvemysearchranking.com\/wp-content\/uploads\/2015\/05\/Googles-Gary-Illyes-Tweet-about-Mobile-Algorithm.png\"><img loading=\"lazy\" class=\"alignnone wp-image-3352\" src=\"https:\/\/improvemysearchranking.com\/wp-content\/uploads\/2015\/05\/Googles-Gary-Illyes-Tweet-about-Mobile-Algorithm.png\" alt=\"Googles Gary Illyes Tweet about Mobile Algorithm\" width=\"575\" height=\"386\" \/><\/a><\/p>\n<p>As you can guess, there is no reason to stop now.<\/p>\n<p>Google knows that the future is all about mobile devices, tablets, wearables, and smartphones. So they will continue to tweak their mobile-friendly factors and introduce new algorithms to make websites more mobile-friendly.<\/p>\n<p>&nbsp;<\/p>\n<h2>Final Words<\/h2>\n<p>The bottom line is that if you haven\u2019t seen any drastic results after the 21st April update, don\u2019t think it is over.<\/p>\n<p>If you want to survive in this competitive online world within the top 10 Google results, you will have to make your website mobile-friendly and in complete compliance of the latest mobile-friendly updates. There is no other option.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The April 21st mobile-friendly update by Google was one of the biggest recent updates. It created a lot of fear buzz in the SEO, blogging, and digital marketing world. A lot of websites owners were really concerned about this update and the potential loss of traffic it could cause. Since April 21st Google has reported [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3352,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_oct_exclude_from_cache":false,"inline_featured_image":false},"categories":[33,14,18],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Are We Done with the \u201cMobilegeddon\u201d? | IMSR<\/title>\n<meta name=\"description\" content=\"Is &quot;Mobilegeddon&quot; over? Google&#039;s mobile-friendly update continues to impact websites. Stay ahead with mobile-friendly compliance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.improvemysearchranking.com\/are-we-done-with-the-mobilegeddon-according-to-a-google-spokesperson-not-exactly\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Are We Done with the \u201cMobilegeddon\u201d? | IMSR\" \/>\n<meta property=\"og:description\" content=\"Is &quot;Mobilegeddon&quot; over? Google&#039;s mobile-friendly update continues to impact websites. 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