{"id":20849,"date":"2022-06-14T11:00:11","date_gmt":"2022-06-14T10:00:11","guid":{"rendered":"https:\/\/www.improvemysearchranking.com\/?p=20849"},"modified":"2023-11-23T16:52:04","modified_gmt":"2023-11-23T16:52:04","slug":"google-to-introduce-three-new-travel-products-for-hotels","status":"publish","type":"post","link":"https:\/\/www.improvemysearchranking.com\/google-to-introduce-three-new-travel-products-for-hotels\/","title":{"rendered":"Google to introduce three new travel products for hotels"},"content":{"rendered":"

Google recently announced that three new travel products would be released soon for hotels that would make it easier for hotel business owners to manage and change their hotel rates.<\/p>\n

Let\u2019s see what the three updates are.<\/p>\n

Update #1 \u2014 Industry-standard protocols<\/h2>\n

According to the first update, Google is bringing industry-standard protocols for bringing hotel rates online \u2014 making uploading and changing new rates consistently.<\/p>\n

Update #2 \u2014 Direct input of rates<\/h2>\n

The second update will have a direct impact on hotel business owners as it will make it easier for them to change hotel rates on the fly.<\/p>\n

As of now, hotel businesses are required to manually upload complicated spreadsheets whenever they want to add hotel rates to their Google Business profiles. After this update, they will be able to directly input the rates into their Google Business profiles \u2014 making the entire process seamless and significantly easier.<\/p>\n

This feature will come especially handy when hotel businesses need to change rates quickly \u2014 especially during busy seasons. Moreover, this will also make them less dependent on technology partners.<\/p>\n

\"\"<\/p>\n

Update #3 \u2014 Open access to Hotel ads<\/h2>\n

Last but not least, the third update would allow Google advertisers to run ads for any hotel business website easily. That\u2019s because they will no longer need a Hotel Center to run ads and ad campaigns.<\/p>\n

Google also confirmed that the Hotel Center accounts wouldn\u2019t be phased altogether.<\/p>\n

\u201cWe will not be phasing out Hotel Center accounts. Current hotel advertisers with existing Hotel Center accounts will continue to operate and serve ads as usual,\u201d <\/em>Google mentioned.<\/p>\n

Takeaways<\/h2>\n

With COVID restrictions being lifted in many parts of the world, the travel industry is all set to bounce back. Google highlighted that search interest in \u201cpassport appointments\u201d have increased by 300% in the first four months of the year.<\/p>\n

With an easier and more streamlined process, both consumers and hotel business owners will find it easier to operate.<\/p>\n

You can read the full announcement by Google here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Google recently announced that three new travel products would be released soon for hotels that would make it easier for hotel business owners to manage and change their hotel rates. Let\u2019s see what the three updates are. Update #1 \u2014 Industry-standard protocols According to the first update, Google is bringing industry-standard protocols for bringing hotel […]<\/p>\n","protected":false},"author":14,"featured_media":20851,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_oct_exclude_from_cache":false,"inline_featured_image":false},"categories":[37,35],"tags":[],"yoast_head":"\nGoogle to introduce new travel products for hotels | IMSR<\/title>\n<meta name=\"description\" content=\"Keep up to date to with Google's latest updates on travel products. 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