{"id":17011,"date":"2020-04-20T09:46:20","date_gmt":"2020-04-20T09:46:20","guid":{"rendered":"https:\/\/www.improvemysearchranking.com\/?p=12351"},"modified":"2023-12-05T11:47:01","modified_gmt":"2023-12-05T11:47:01","slug":"organise-keywords-seo-campaign","status":"publish","type":"post","link":"https:\/\/www.improvemysearchranking.com\/organise-keywords-seo-campaign\/","title":{"rendered":"How to organise keywords for an SEO campaign"},"content":{"rendered":"

Keyword research, organisation, and implementation are crucial steps for any SEO campaign. Most content marketers and search engine professionals, however, only focus on keyword research and implementation.<\/span><\/p>\n

They find keywords they want to target and start creating content around those keywords. Consequently, they completely ignore one important aspect: the organisation of keywords.<\/span><\/p>\n

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Why is keyword organisation important?<\/b><\/h2>\n

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Keyword organisation is important because it gives you a more holistic view of your SEO campaign. This small step can also give you detailed information regarding keyword difficulty, quality score, relevance, and you can also find many more long-tail keywords by properly organising keywords.<\/span><\/p>\n

Most importantly, properly organising keywords can also help increase the potential profitability of your SEO campaigns, because it helps with aligning keywords as per the different stages of the sales funnel on your site.<\/span><\/p>\n

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How to organise keywords<\/b><\/h2>\n

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After the initial keyword research, keywords should be organised after considering two important factors:<\/span><\/p>\n

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  1. The different stages of sales funnel on your site<\/span><\/li>\n
  2. Semantically related keyword topics<\/span><\/li>\n<\/ol>\n

    Let\u2019s discuss each of these factors in more detail:<\/span><\/p>\n

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    1. Sales funnel<\/b><\/h3>\n

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    A sales funnel generally refers to a consumer-focused marketing model that demonstrates the theoretical customer journey as he\/she moves towards completing the transaction, i.e., the purchase of a good or service.<\/span><\/p>\n

    As you can imagine, not everyone visits a landing page and buys the product right away. Conversion is usually a multi-step process that may require visiting multiple pages on a web site.\u00a0<\/span><\/p>\n

    With the help of different types of keywords and content, content marketers qualify potential leads and convert them into paying customers.<\/span><\/p>\n

    Each business may have a different sales funnel, depending on its niche, requirements, and target audience. However, generally, a sales funnel has three stages:<\/span><\/p>\n