{"id":17009,"date":"2020-04-14T09:57:09","date_gmt":"2020-04-14T09:57:09","guid":{"rendered":"https:\/\/www.improvemysearchranking.com\/?p=12317"},"modified":"2023-11-23T16:50:58","modified_gmt":"2023-11-23T16:50:58","slug":"6-simple-tips-improving-conversion-rate","status":"publish","type":"post","link":"https:\/\/www.improvemysearchranking.com\/6-simple-tips-improving-conversion-rate\/","title":{"rendered":"6 simple tips for improving the conversion rate on your website"},"content":{"rendered":"

Do you know that <\/span>92 percent of website visitors usually have no intention of purchasing anything<\/span><\/a>?\u00a0<\/span><\/p>\n

This is one of the reasons why so many website owners and marketers struggle with maintaining a profile return on investment (ROI). Driving traffic visitors to websites requires time, effort, and money. If a huge majority of those visitors is not buying anything, it just increases the cost of operations without yielding any profit.<\/span><\/p>\n

By improving the conversion rate on your website \u2014 by encouraging more than 8 percent of traffic visitors to purchase \u2014 you can directly affect the bottom line of your business and increase profits.<\/span><\/p>\n

Here are a few simple tips for improving the conversion rate on your website.<\/span><\/p>\n

1. Website design<\/b><\/h2>\n

The websites that have an excellent conversion rate are the ones with user-friendly and intuitive designs.<\/span><\/p>\n

Simplicity is another important factor that the website design<\/a> must be based on. If the design is too cluttered, visitors would be easily distracted. A simple and minimalistic design also gives you more opportunities to highlight the primary call-to-action.<\/span><\/p>\n

Take a look at the following design example by <\/span>Basecamp<\/span><\/a>.<\/span><\/p>\n

\"conversion-blog\"<\/a><\/p>\n

2. Navigation<\/b><\/h2>\n

The navigation of the website also plays a key role in guiding visitors to the call-to-action.<\/span><\/p>\n

In the previous example, the primary CTA could simply be displayed above the fold. However, that isn\u2019t always the case \u2014 especially for e-commerce stores.<\/span><\/p>\n

Sometimes, a website \u2014 for example, an online clothing store \u2014 may have dozens or even hundreds of products to sell. Each product will require a separate landing page.\u00a0<\/span><\/p>\n

It is the role of the website navigation structure to ensure that visitors are able to reach all the landing pages easily and quickly. An intuitive main menu, a robust internal linking structure, and a logical website structure are a few things that can help you improve the navigation system of your website.<\/span><\/p>\n

3. Copywriting<\/b><\/h2>\n

It is unrealistic to expect a high conversion rate without good web copy.<\/span><\/p>\n

While the design may hook visitors in, it is ultimately the text on your website that would convey the real benefits of a product or service and encourage them to complete the transaction.<\/span><\/p>\n

Here are a few tips to follow:<\/span><\/p>\n