{"id":17006,"date":"2020-03-30T13:48:20","date_gmt":"2020-03-30T13:48:20","guid":{"rendered":"https:\/\/www.improvemysearchranking.com\/?p=12095"},"modified":"2023-11-23T12:03:58","modified_gmt":"2023-11-23T12:03:58","slug":"how-to-stay-ahead-of-googles-ever-changing-seo-algorithms","status":"publish","type":"post","link":"https:\/\/www.improvemysearchranking.com\/how-to-stay-ahead-of-googles-ever-changing-seo-algorithms\/","title":{"rendered":"How to stay ahead of Google\u2019s ever-changing SEO algorithms"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">SEO is a dynamic field, mainly because search engines evolve regularly with new algorithm updates. To keep up with these changes \u2014 and, in fact, stay ahead of the updates \u2014 you also need to adapt and evolve.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">More importantly, you need to have a few guiding principles to ensure that your website and SEO strategy are built on a solid foundation that won\u2019t be affected by an unexpected algorithm change.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this blog post, we are going to discuss a few actionable tips and ideas to help you stay ahead of the curve.\u00a0<\/span><\/p>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<h2><b>1. Produce high-quality content<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The algorithm updates and changes almost always have no effect on a website that regularly produces high-quality content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That is the core foundation of a sustainable and long-term SEO strategy that would be immune to most bumps on the road.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But what do we mean by \u201chigh-quality content\u201d? Although it is a broad term \u2014 and definitions may vary for different types of audiences and niches \u2014 high-quality content generally has the following qualities:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It is relevant.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It is in-depth, useful, and informative.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">At the same time, it is also engaging and captivating, which leads to better user experience and engagement metrics.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Generally, it is long-form content, but it is not always a necessity.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><b>2. Focusing on user intent, instead of specific keyword phrases<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">A big part of SEO is keyword-driven, but this practice is apparently changing as search engines get smarter and better at understanding search queries.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keywords may become less and less important in the future, but \u201cuser intent\u201d will never lose its importance. That\u2019s why if you want to future-proof your content and website against sudden and unexpected Google algorithm changes, focus on user intent, instead of focusing on specific keywords and keyword phrases to include in your blog posts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The introduction of Google BERT is a shining example of this pivot.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to Google, <\/span><i><span style=\"font-weight: 400;\">\u201cUnlike recent language representation models, BERT is designed to pre-train deep bidirectional representations from unlabeled text by jointly conditioning on both left and right context in all layers.\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">As a result, the pre-trained BERT model can be fine-tuned with just one additional output layer to create state-of-the-art models for a wide range of tasks, such as question answering and language inference, without substantial task-specific architecture modifications.\u201d<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">In simple words, Google BERT does not need to rely on exact keyword matches to trigger a search result. And it has made Google more capable in natural language processing and understanding the intent behind a search query.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here is an example:<\/span><\/p>\n<p><a href=\"https:\/\/improvemysearchranking.com\/wp-content\/uploads\/2020\/03\/How-to-stay-ahead-of-Google\u2019s-ever-changing-SEO-algorithms.png\"><img loading=\"lazy\" class=\"alignnone wp-image-12096\" src=\"https:\/\/improvemysearchranking.com\/wp-content\/uploads\/2020\/03\/How-to-stay-ahead-of-Google\u2019s-ever-changing-SEO-algorithms-300x184.png\" alt=\"How to stay ahead of Google\u2019s ever-changing SEO algorithms\" width=\"700\" height=\"429\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, do not always focus on exact keyword matches or including a specific keyword phrase in your content. Instead, think of your audience and the problems they are trying to solve. Then create relevant content that would help them with the right information.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>3. Understand the different query types<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">To successfully tackle the \u201cintent\u201d part, you will need to understand the different types of search queries. This will allow you to create the right type of content for each stage of the buyer journey.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Informational queries rely on top-of-the-funnel content and often use keywords, such as how-to, where, what, how, best, etc.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Transactional queries, on the other hand, are supposed to trigger money-generating pages in the SERPs and may use keywords, such as buy, cheap, discount, etc.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><b>4. Revisit old and outdated content<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Some of the older web pages on your website may not be following the most up-to-date SEO practices. Therefore, it is recommended to regularly revisit old content and outdated pages and update them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In short, update your old content with new information and modern SEO and editorial policies. Irrelevant pages should be deleted, and URLs should be 301-redirected.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>5. Focus on user experience<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">User experience is already a big talking point in modern-day SEO, and it will continue to gain greater importance in the near future.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your website offers a good user experience, it will be more future-proof against algorithm updates.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A good user experience usually covers at least the following aspects:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A robust internal linking structure.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A fast loading site that takes less than 1-2 seconds to load completely.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">An intuitive website navigation structure<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A good, user-friendly website design that leads to higher engagement metrics, such as dwell time, average on-page time, lower bounce rate, etc.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><b>Conclusion<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Sudden algorithm changes may seem daunting, but they really are not if you follow the best SEO practices \u2014 the ones we mentioned in this blog post.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Prioritise the right things, and most likely, you won\u2019t have to worry about most search engine algorithm updates.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEO is a dynamic field, mainly because search engines evolve regularly with new algorithm updates. To keep up with these changes \u2014 and, in fact, stay ahead of the updates \u2014 you also need to adapt and evolve.\u00a0 More importantly, you need to have a few guiding principles to ensure that your website and SEO [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":12098,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_oct_exclude_from_cache":false,"inline_featured_image":false},"categories":[33,38],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to stay ahead of Google\u2019s ever-changing SEO algorithms<\/title>\n<meta name=\"description\" content=\"Sudden algorithm changes may seem daunting, but they really are not if you follow the best SEO practices \u2014 find out what these are.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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