{"id":16990,"date":"2019-12-30T06:00:10","date_gmt":"2019-12-30T06:00:10","guid":{"rendered":"https:\/\/www.improvemysearchranking.com\/?p=11263"},"modified":"2023-12-05T11:26:51","modified_gmt":"2023-12-05T11:26:51","slug":"what-are-long-tail-keywords-and-how-to-find-them","status":"publish","type":"post","link":"https:\/\/www.improvemysearchranking.com\/what-are-long-tail-keywords-and-how-to-find-them\/","title":{"rendered":"What are long-tail keywords and how to find them"},"content":{"rendered":"

Whenever someone is discussing search engine optimisation, keyword strategy, or keyword research, long-tail keywords are bound to come up in conversation sooner or later.\u00a0<\/span><\/p>\n

That\u2019s because it has become more difficult than ever to rank for competitive keyword phrases \u2014 especially with a new website that is still trying to establish its place in the SERPs. And long-tail keywords give even newer websites an opportunity to rank for important keywords.<\/span><\/p>\n

If you do not know what long-tail keywords are and how to find them, this post will explain all that to you.<\/span><\/p>\n

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What are long-tail keywords?<\/b><\/h2>\n

In case you do not know, long-tail keywords are longer search queries that have relatively low search volume and level of competition.<\/span><\/p>\n

For example, \u201cshoes\u201d is a head or broad keyword. While it will have a very high search volume, it will also be insanely tough to rank for this broad keyword.\u00a0<\/span><\/p>\n

On the other hand, \u201cred Reebok shoes for men\u201d is a long-tail keyword phrase that is more targeted. This keyword phrase will have a lower search volume, but it will also be less competitive, allowing even newer websites an opportunity to rank for it in the SERPs.<\/span><\/p>\n

Moreover, long-tail keywords are also great for a high conversion rate. When searchers get more targeted with their queries, they are likely to land on the right web page and convert.<\/span><\/p>\n

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How to find long-tail keywords<\/b><\/h2>\n

Now that you know what long-tail keywords are, let\u2019s find out how you can easily find them on the web.<\/span><\/p>\n

Here are a few ways to discover long-tail keywords:<\/span><\/p>\n

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1. Google Suggestions<\/span><\/h3>\n

Have you ever noticed that whenever you start writing a search query, Google often starts giving you various suggestions based on its predictions?\u00a0<\/span><\/p>\n

That\u2019s an excellent source for finding relevant long-tail keywords, because these are suggestions that people are already searching for on Google, so you know there is an audience for that long-tail keyword phrase.<\/span><\/p>\n

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2. Google Related Search<\/span><\/h3>\n

After noting down Google\u2019s long-tail keywords suggestions, just scroll down to the bottom of the page until you find Google\u2019s Related Searches.<\/span><\/p>\n

You will likely find up to 8 long-tail keyword suggestions here. Here is an example.<\/span><\/p>\n

\"What<\/a><\/p>\n

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3. Search term reports from PPC campaigns<\/span><\/h3>\n

If you are running PPC campaigns, you can also use the <\/span>Google AdWords search term report<\/span><\/a> to unearth a goldmine of targeted and relevant long-tail keywords.<\/span><\/p>\n

The Google AdWords search term report lists the specific search queries that online searchers type in. These are the exact search queries that trigger your ads and drive traffic to your website.<\/span><\/p>\n

From this list, it is an excellent idea to identify high-converting long-tail keywords and create long-form content around those keyword phrases for some organic traffic.<\/span><\/p>\n

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4. Q&A websites<\/span><\/h3>\n

Q&A websites, such as <\/span>Yahoo Answers<\/span><\/a> and <\/span>Quora<\/span><\/a>, are also an excellent source for long-tail keywords. More importantly, on these websites, you will find long-tail keyword phrases that people actually need answers for.<\/span><\/p>\n

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5. Third-party keyword research tools<\/span><\/h3>\n

You can also use third-party keyword research tools to find even more long-tail keywords and keyword phrases. Some of the popular third-party keyword research for the purpose of discovering long-tail keywords are:<\/span><\/p>\n