{"id":16315,"date":"2021-09-08T12:30:25","date_gmt":"2021-09-08T12:30:25","guid":{"rendered":"https:\/\/www.improvemysearchranking.com\/?p=16315"},"modified":"2023-11-30T16:47:25","modified_gmt":"2023-11-30T16:47:25","slug":"6-common-keyword-research-mistakes-avoid","status":"publish","type":"post","link":"https:\/\/www.improvemysearchranking.com\/6-common-keyword-research-mistakes-avoid\/","title":{"rendered":"6 common keyword research mistakes to avoid"},"content":{"rendered":"

Keyword research is usually the first and biggest aspect of any SEO strategy. A well-rounded, effective keyword research strategy helps you identify high-traffic, low-competition keywords that are not only relevant to your business and audience but also help generate MQLs and revenue.<\/span><\/p>\n

As you can guess, there is plenty that can go wrong.<\/span><\/p>\n

In this article, we have highlighted six common keyword research mistakes that SEO professionals should avoid.<\/span><\/p>\n

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1. Ignoring long-tail keywords<\/b><\/h2>\n

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Head keywords may have a lot more search traffic than long-tail keywords, but it is rarely a good strategy to only go after head keywords.<\/span><\/p>\n

That\u2019s because head keywords are impossible to rank for. They also don\u2019t represent high commercial intent. So if your keyword strategy is formulated almost entirely on head keywords, you will struggle with traffic as well as ROI.<\/span><\/p>\n

At the same time, also be mindful of focusing only on long-tail keywords. Websites are rewarded in search results if they show authority on an entire topic. Achieving that exclusively with long-tail keywords is not a possibility.<\/span><\/p>\n

Therefore, finding the right balance between head keywords and long-tail keywords is the key here.<\/span><\/p>\n

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2. Ignoring actual SERP results<\/b><\/h2>\n

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SEOs spend a lot of time in keyword research tools when they are formulating a keyword strategy. Amidst all that, many of them completely ignore SERP results.<\/span><\/p>\n

That\u2019s a big mistake that you must always avoid.<\/span><\/p>\n

By analyzing actual SERP results, you get to know:<\/span><\/p>\n