{"id":16293,"date":"2021-09-03T08:36:34","date_gmt":"2021-09-03T08:36:34","guid":{"rendered":"https:\/\/www.improvemysearchranking.com\/?p=16293"},"modified":"2023-11-24T14:59:59","modified_gmt":"2023-11-24T14:59:59","slug":"googles-titlepocalypse-causes-drop-search-traffic","status":"publish","type":"post","link":"https:\/\/www.improvemysearchranking.com\/googles-titlepocalypse-causes-drop-search-traffic\/","title":{"rendered":"Google\u2019s \u201cTitlepocalypse\u201d Causes a Drop in Search Traffic"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Google\u2019s recent Title Tag update has caused a significant disruption. It has affected roughly 20 percent of search results where Google is not showing publisher title tags.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a result, websites are losing traffic. The loss of traffic is attributed to poorly rewritten titles on the search engine results pages.<\/span><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">It is important to note that search marketers who shared their data and showed the loss in traffic confirmed that the average position is still the same in the SERPs. It means that they did not lose search rankings but still saw a decline in organic click-through rate and, therefore, organic traffic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Search marketer Lily Ray was one of the many casualties.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/improvemysearchranking.com\/wp-content\/uploads\/2021\/09\/google-titlepocalyps.png\"><img loading=\"lazy\" class=\"alignnone size-medium wp-image-16297\" src=\"https:\/\/improvemysearchranking.com\/wp-content\/uploads\/2021\/09\/google-titlepocalyps-300x168.png\" alt=\"google-titlepocalyps\" width=\"300\" height=\"168\" \/><\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to Lily, most of the loss in traffic is due to lower CTR.<\/span><\/p>\n<p><a href=\"https:\/\/improvemysearchranking.com\/wp-content\/uploads\/2021\/09\/google-title-apocalypse.jpg\"><img loading=\"lazy\" class=\"alignnone size-medium wp-image-16298\" src=\"https:\/\/improvemysearchranking.com\/wp-content\/uploads\/2021\/09\/google-title-apocalypse-237x300.jpg\" alt=\"google-title-apocalypse\" width=\"237\" height=\"300\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Many other users reported a variety of issues that the title tag updated. Here are some examples of the problems publishers and website owners ran into:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Google misunderstood the page and <\/span><a href=\"https:\/\/support.google.com\/webmasters\/thread\/122879386\/your-feedback-on-titles-shown-in-search-results?hl=en&amp;msgid=122888634\"><span style=\"font-weight: 400;\">used the wrong location in the title tags<\/span><\/a><span style=\"font-weight: 400;\"> for a business website that has multiple locations.<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/twitter.com\/danbarker\/status\/1430555310956158982?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1430555310956158982%7Ctwgr%5E%7Ctwcon%5Es1_&amp;ref_url=https%3A%2F%2Fwww.searchenginejournal.com%2Ftitlepocalypse%2F417472%2F\"><span style=\"font-weight: 400;\">Google incorrectly added the word \u201cvaccination\u201d<\/span><\/a><span style=\"font-weight: 400;\"> in the title for web pages that were about the illness, not the vaccination for the illness.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Google <\/span><a href=\"https:\/\/twitter.com\/jenstar\/status\/1428898026840416260?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1428898026840416260%7Ctwgr%5E%7Ctwcon%5Es1_&amp;ref_url=https%3A%2F%2Fwww.searchenginejournal.com%2Ftitlepocalypse%2F417472%2F\"><span style=\"font-weight: 400;\">incorrectly capitalized the wrong words in the SERPs<\/span><\/a><span style=\"font-weight: 400;\">, creating an awkward title tag.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">All these problems lead us to wonder if the Google Title Tag update was rushed. It clearly caused a bunch of problems that affected a wide variety of websites and made them lose valuable traffic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, it also affected search results in sensitive niches, such as health and medicine. Some instances can even cause a heated debate between the pro-vaccination and anti-vaccination groups.<\/span><\/p>\n<h2><b>More problems in Search Console reports<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">In addition to this, Google also reported that there was a data loss in Search Console that affected reporting on August 23 and August 24.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google assured that this is only a data loss in Search Console reports and does not affect actual traffic or discovery.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here is the official statement:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cAn internal problem caused a data loss in Search and Discover performance during this period. Users might see a significant data drop in their performance reports during this period. This does not reflect any drop in clicks or impressions for your site, only missing data in Search Console.\u201d<\/span><\/p>\n<h2><b>Conclusion<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Considering both these events, it is possible that you see relatively poor results in August when reporting traffic for your clients or managers. In that case, you should call out these two instances that may have affected your organic traffic reports for this month.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google\u2019s recent Title Tag update has caused a significant disruption. It has affected roughly 20 percent of search results where Google is not showing publisher title tags.\u00a0 As a result, websites are losing traffic. The loss of traffic is attributed to poorly rewritten titles on the search engine results pages.<\/p>\n","protected":false},"author":11,"featured_media":17310,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_oct_exclude_from_cache":false,"inline_featured_image":false},"categories":[33,38,35],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google\u2019s \u201cTitlepocalypse\u201d Causes a Drop in Search Traffic | IMSR<\/title>\n<meta name=\"description\" content=\"Google&#039;s recent Title Tag update causes disruption in search traffic. 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