{"id":15985,"date":"2021-07-28T10:57:52","date_gmt":"2021-07-28T10:57:52","guid":{"rendered":"https:\/\/www.improvemysearchranking.com\/?p=15985"},"modified":"2023-11-23T15:13:34","modified_gmt":"2023-11-23T15:13:34","slug":"googles-expanded-result-panel-shares-insights-search-ranking-factors","status":"publish","type":"post","link":"https:\/\/www.improvemysearchranking.com\/googles-expanded-result-panel-shares-insights-search-ranking-factors\/","title":{"rendered":"Google\u2019s expanded \u2018About This Result\u2019 panel shares insights into search ranking factors"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Google is expanding the \u2018About This Result\u2019 panel with more information. Interestingly, this new information can help SEOs get meaningful insights into why a particular result was chosen and served.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This information regarding the search ranking factors that Google used when selecting a search result can affect how SEOs strategize and prioritize certain ranking factors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For online searchers, this expanded panel shares information on why a certain result was selected by Google.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Following is an example of the updated and expanded \u2018About This Result\u2019 panel.<\/span><!--more--><\/p>\n<p><a href=\"https:\/\/improvemysearchranking.com\/wp-content\/uploads\/2021\/07\/About-this-panel-google.png\"><img loading=\"lazy\" class=\"alignnone size-medium wp-image-15987\" src=\"https:\/\/improvemysearchranking.com\/wp-content\/uploads\/2021\/07\/About-this-panel-google-300x300.png\" alt=\"About-this-panel-google\" width=\"300\" height=\"300\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">In the above image, you can see the search ranking factors that helped Google pick this result over others. We can notice the following search ranking factors played a role:<\/span><\/p>\n<ul>\n<li><b>Exact match keywords<\/b><span style=\"font-weight: 400;\">.\u00a0 Despite what some people say, exact match keywords can play a key role in search results. In this example, we see exact match keywords as one of the search ranking factors for Google. Because the result it surfaced contained exact keyword phrases (e.g., how, cook, fish, oven), Google made the connection and perceived this page as the best, most relevant result.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Semantically related keywords<\/b><span style=\"font-weight: 400;\">. \u00a0 Apart from the exact match main keywords, semantically related keywords was another factor for Google. These related terms (e.g., ingredients, recipe, baked) helped Google identify the contextual meaning and connection between the page and the search query.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Language<\/b><span style=\"font-weight: 400;\">.\u00a0 It\u2019s important for Google to serve a page in the same language as the search query. This is important if you have traffic coming from multiple regions with different languages. In that case, you should translate your pages into all relevant languages. This will help increase visibility and organic traffic.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Geographical relevance<\/b><span style=\"font-weight: 400;\">.\u00a0 The last search ranking factor that Google mentioned in the expanded \u2018About This Result\u2019 is the geographical relevance.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The \u2018About This Result\u2019 panel can now provide valuable information to SEO professionals and a unique insight into how Google is prioritizing certain pages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For search engine users, Google\u2019s pitch remains the same: it shares insights into why a certain page was selected and how users can modify settings to get better and more relevant results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some tips and information on that from Google\u2019s announcement:<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cFor example, if you usually search in English, but want to find results in a different language, or from a different region, About This Result makes it even easier to adjust your settings.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">You may even want to adjust your search. Imagine you search for \u201cbest jogging shoes.\u201d While it\u2019s usually helpful for Google to return results about related concepts, in this case \u201crunning shoes,\u201d you\u2019re really after shoes that are optimized for jogging.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">About This Result will show you tips for how you can get to what you really wanted. For example, you can put quotes around a word or phrase to get results that mention those words exactly, or use a minus sign to exclude certain words from your search.\u201d<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Learn more about \u2018About This Result\u2019 <\/span><a href=\"https:\/\/blog.google\/products\/search\/about-search-results\/\"><span style=\"font-weight: 400;\">in this article from Google<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google is expanding the \u2018About This Result\u2019 panel with more information. Interestingly, this new information can help SEOs get meaningful insights into why a particular result was chosen and served. This information regarding the search ranking factors that Google used when selecting a search result can affect how SEOs strategize and prioritize certain ranking factors. [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":17591,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_oct_exclude_from_cache":false,"inline_featured_image":false},"categories":[33,35],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google\u2019s Expanded \u2018About This Result\u2019 Panel | IMSR<\/title>\n<meta name=\"description\" content=\"Google is expanding the \u2018About This Result\u2019 panel with more information. 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