{"id":15734,"date":"2021-06-25T09:00:56","date_gmt":"2021-06-25T09:00:56","guid":{"rendered":"https:\/\/www.improvemysearchranking.com\/?p=15734"},"modified":"2023-11-23T15:14:42","modified_gmt":"2023-11-23T15:14:42","slug":"google-explains-mobile-desktop-search-results-different","status":"publish","type":"post","link":"https:\/\/www.improvemysearchranking.com\/google-explains-mobile-desktop-search-results-different\/","title":{"rendered":"Google explains why mobile and desktop search results are different"},"content":{"rendered":"

As you may know, Google now uses a mobile-first index to rank content on both mobile and desktop devices.<\/span><\/p>\n

In that case, if we are only in the mobile-first indexing environment, why do desktop and mobile search results can differ so drastically?<\/span><\/p>\n

The same question was recently asked by Google\u2019s John Mueller. John mentioned several factors that change the search results on mobile and desktop devices.<\/span><\/p>\n

First, John clarified that indexing and ranking are two independent parts of the overall process. According to John:<\/span><\/p>\n

\u201cSo, mobile-first indexing is specifically about that technical aspect of indexing the content. And we use a mobile Googlebot to index the content.<\/span><\/p>\n

But once the content is indexed, the ranking side is still (kind of) completely separate.\u201d<\/span><\/p>\n

Contextual personalization<\/b><\/h2>\n

John then further mentioned that mobile and desktop search rankings could be contextually personalized, and that\u2019s the reason they can differ. He also highlighted a few different reasons why the rankings are often different on mobile and desktop.<\/span><\/p>\n

He said:<\/span><\/p>\n

\u201cIt\u2019s normal that desktop and mobile rankings are different:<\/span><\/p>\n