{"id":14640,"date":"2021-02-12T09:00:33","date_gmt":"2021-02-12T09:00:33","guid":{"rendered":"https:\/\/www.improvemysearchranking.com\/?p=14640"},"modified":"2023-11-24T15:20:37","modified_gmt":"2023-11-24T15:20:37","slug":"bing-steps-replace-google-australia","status":"publish","type":"post","link":"https:\/\/www.improvemysearchranking.com\/bing-steps-replace-google-australia\/","title":{"rendered":"Bing steps up to replace Google in Australia"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Amidst the feud between Google and the Australian government, Bing has stepped up to replace the search engine giant. The News Media Bargaining Code dispute continues to get worse between the Australian policymakers and Google.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A meeting, however, recently took place between Microsoft\u2019s CEO and the Australian Prime Minister, Scott Morrison. In that meeting, Bing offered to take Google&#8217;s place in Australia as the leading search engine.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Paul Fletcher, Australia\u2019s minister of communications, said that they would prefer if Google stay in the country:<\/span><\/p>\n<p><!--more--><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cWe made it clear we very much prefer them to stay in Australia, they\u2019re an important, significant part of the ecosystem.\u201d <\/span><\/i><span style=\"font-weight: 400;\">But he also indicated a possibility that this might not be the end result.\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cBut ultimately these are business decisions,\u201d <\/span><\/i><span style=\"font-weight: 400;\">Paul said.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is important to note that Google currently occupies 94.45 percent market share in Australia. On the other hand, Bing only has a market share of 3.6 percent in Australia.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, given the opportunity, Bing has thrown their hat in the ring.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cThe Microsoft CEO reached out to the prime minister and proposed a meeting, accompanied by senior executives, I was able to join that meeting, and we had a very informative discussion about Microsoft\u2019s interest in the Australian market. At the moment, they have a small market share in search, but they\u2019re interested in expanding that, they\u2019re interested in developing the presence of Bing here,\u201d<\/span><\/i><span style=\"font-weight: 400;\"> Paul Fletcher shared.<\/span><\/p>\n<h2><b>What this means for SEOs and online businesses in Australia<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">If Google does go out of Australia \u2014 and Bing replaces it \u2014 it will definitely have a few repercussions for businesses and SEOs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">First, Google is the leading search engine in the country. Those Google rankings won\u2019t matter, and many businesses will likely lose a lot of website traffic.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The following tweet by Rachel Anderson puts things into perspective.<\/span><\/p>\n<p><a href=\"https:\/\/improvemysearchranking.com\/wp-content\/uploads\/2021\/12\/bing-set-to-compete-for-google-market-share-in-australia-300x241-1.png\"><img loading=\"lazy\" class=\"alignnone size-medium wp-image-14643\" src=\"https:\/\/improvemysearchranking.com\/wp-content\/uploads\/2021\/12\/bing-set-to-compete-for-google-market-share-in-australia-300x241-1.png\" alt=\"Bing Set to Compete-for Google Market Share in Australia\" width=\"300\" height=\"241\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Second, this also means that businesses and SEOs need to look into their Bing rankings now. You might be ranking on\u00a0 #1 for important keyword phrases on Google, but it does not mean that you\u2019d also be ranking on the top in Bing SERPs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Based on current Bing rankings, you should be able to forecast an increase or decrease in traffic, conversions, and revenue.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Third, make sure to optimize your website according to <\/span><a href=\"https:\/\/www.bing.com\/webmasters\/help\/webmasters-guidelines-30fba23a\"><span style=\"font-weight: 400;\">Bing webmaster guidelines<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amidst the feud between Google and the Australian government, Bing has stepped up to replace the search engine giant. The News Media Bargaining Code dispute continues to get worse between the Australian policymakers and Google.\u00a0 A meeting, however, recently took place between Microsoft\u2019s CEO and the Australian Prime Minister, Scott Morrison. In that meeting, Bing [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":14646,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_oct_exclude_from_cache":false,"inline_featured_image":false},"categories":[33,37],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bing Steps Up to Replace Google in Australia | IMSR<\/title>\n<meta name=\"description\" content=\"SEO impact: If Google leaves Australia, Bing might take its place. 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