{"id":14125,"date":"2020-11-30T14:25:17","date_gmt":"2020-11-30T14:25:17","guid":{"rendered":"https:\/\/www.improvemysearchranking.com\/?p=14125"},"modified":"2024-10-31T10:52:01","modified_gmt":"2024-10-31T10:52:01","slug":"a-beginners-guide-to-orphan-pages","status":"publish","type":"post","link":"https:\/\/www.improvemysearchranking.com\/a-beginners-guide-to-orphan-pages\/","title":{"rendered":"A Beginner\u2019s Guide to Orphan Pages SEO"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Technical SEO has a lot of different aspects. Identifying and fixing orphaned pages is one of those important aspects.<\/span><br \/>\n<span style=\"font-weight: 400;\">But what are orphan pages, how they impact SEO, and how to find and fix them?<\/span><br \/>\n<span style=\"font-weight: 400;\">In this post, we discuss all these things and more.<\/span><br \/>\n<!--more--><\/p>\n<h2><b>What is an orphan page?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">An orphan page on your website is a page that does not have any inbound links. In other words, if none of the pages on your website links to it, it can be referred to as an orphan page.<\/span><\/p>\n<h2><b>Orphan pages vs. Dead-end pages<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">It is important to note that orphan pages are not necessarily dead-end pages, and not all dead-end pages are orphaned pages.<\/span><br \/>\n<span style=\"font-weight: 400;\">There is a difference between the two types of pages.<\/span><br \/>\n<span style=\"font-weight: 400;\">Dead-end pages are those pages that leave visitors with nothing to do. There is nowhere to go and nothing to do on a dead-end page. For example, a 404-error page without any links or a successful checkout page.<\/span><br \/>\n<span style=\"font-weight: 400;\">On the other hand, orphan pages \u2014 as we described earlier \u2014 are pages that don\u2019t have any link pointing to them are just siloed pages on your site.<\/span><\/p>\n<h2><b>The negative impact of orphan pages on SEO<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Because an orphan page does not have any\u00a0<\/span><i><span style=\"font-weight: 400;\">parent link,\u00a0<\/span><\/i><span style=\"font-weight: 400;\">it can be harder to find for website visitors and for Google search crawlers.<\/span><br \/>\n<span style=\"font-weight: 400;\">From Google\u2019s perspective, the first step is to find pages to index on your site. If Google search crawlers can\u2019t find a page, it can\u2019t index it and rank it in the search engine results pages (SERPs) \u2014 regardless of how high-quality that page may be.<\/span><br \/>\n<span style=\"font-weight: 400;\">Google search crawler bots move from links to links. If no page links to an orphan page, it breaks the chain and blocks the path for Google search crawlers to reach it.<\/span><br \/>\n<span style=\"font-weight: 400;\">From a high-level business perspective, orphan pages are bad because:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Despite investing time and resources on their pages, these pages don\u2019t usually get ranked on the SERPs or yield any benefits.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Users face difficulties in finding orphan pages, leading to lower conversions.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If a website has too many orphan pages, it is likely missing out on available traffic.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><b>How to fix orphan pages<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Fixing orphan pages is simple.<\/span><br \/>\n<span style=\"font-weight: 400;\">You just need to create links from other web pages to the orphaned page, so Google search crawlers can find and index the page. Well-placed, contextual, and relevant internal links can also help website visitors find orphan pages.<\/span><br \/>\n<span style=\"font-weight: 400;\">These internal links can come from a blog post, the home page of the website, internal pages, category pages, etc.<\/span><\/p>\n<h2><b>How to find orphan pages<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Most websites with a lot of pages likely gather some orphan pages over time.\u00a0<\/span><br \/>\n<span style=\"font-weight: 400;\">And although fixing internal links is relatively easier, finding them can be more complicated. Without the right tools, it is practically impossible for beginner SEOs and non-professionals to find orphan pages.<\/span><br \/>\n<span style=\"font-weight: 400;\">However, with the right tools, the process of finding siloed, orphan pages becomes a lot simpler.<\/span><br \/>\n<span style=\"font-weight: 400;\">We recommend using\u00a0<\/span><a href=\"https:\/\/www.semrush.com\/\"><span style=\"font-weight: 400;\">SEMRush<\/span><\/a><span style=\"font-weight: 400;\">\u00a0for finding orphan pages quickly and easily.<\/span><br \/>\n<span style=\"font-weight: 400;\">First, connect your SEMRush account with your\u00a0<\/span><a href=\"https:\/\/analytics.google.com\/analytics\/web\/\"><span style=\"font-weight: 400;\">Google Analytics<\/span><\/a><span style=\"font-weight: 400;\">\u00a0accounts. Click on the \u2018gear\u2019 icon (settings) and click on \u2018Google Analytics\u2019. Follow the instructions to connect the two accounts.<\/span><br \/>\n<span style=\"font-weight: 400;\">In the second step, use the \u2018site audit\u2019 feature in SEMRush and create a project using your website\u2019s URL. This will make SEMRush crawl your website.<\/span><br \/>\n<span style=\"font-weight: 400;\">In the third step, after SEMRush crawls your website, go to the \u2018Issues\u2019 tab and check the \u2018Notices\u2019 tab to see a list of orphaned pages.<\/span><br \/>\n<a href=\"https:\/\/improvemysearchranking.com\/wp-content\/uploads\/2020\/11\/Site-Audit.png\"><img loading=\"lazy\" class=\"alignnone wp-image-14123\" src=\"https:\/\/improvemysearchranking.com\/wp-content\/uploads\/2020\/11\/Site-Audit-300x249.png\" alt=\"Site audit\" width=\"500\" height=\"415\" \/><\/a><br \/>\n<span style=\"font-weight: 400;\">After following the steps mentioned above, you will get a list of all the orphaned pages on your site from SEMRush. These pages should take priority.<\/span><br \/>\n<span style=\"font-weight: 400;\">Moreover, you should also shortlist pages that only have one internal link pointing to them. Technically, these pages are not orphaned pages. However, adding more internal links from relevant pages is highly recommended.<\/span><\/p>\n<h2><b>Fixing orphaned pages<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">As mentioned earlier, fixing these pages is simple. You just need to identify pages on your website that can create contextual links to these orphaned pages. Ideally, the pages you shortlist for creating links should be high-profile and have lots of high-quality backlinks.<\/span><br \/>\n<span style=\"font-weight: 400;\">Moreover, if those pages are already ranking high in the SERPs, they\u2019d likely receive a lot of traffic. With strategically placed internal links, you could redirect some of that traffic to the orphaned pages.<\/span><\/p>\n<h2><b>Yoast SEO Plugin<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">SEMRush, while excellent and gives more in-depth information, is slightly more expensive. If you don\u2019t have access to SEMRush, you can also use Yoast SEO Premium plugin to identify orphaned pages.<\/span><br \/>\n<a href=\"https:\/\/improvemysearchranking.com\/wp-content\/uploads\/2020\/11\/Yoast-SEO.png\"><img loading=\"lazy\" class=\"alignnone wp-image-14124\" src=\"https:\/\/improvemysearchranking.com\/wp-content\/uploads\/2020\/11\/Yoast-SEO-1024x143.png\" alt=\"Yoast SEO\" width=\"600\" height=\"84\" \/><\/a><\/p>\n<h2><b>Conclusion<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Fixing orphaned pages should be one of the first things you do after an SEO audit. It gives a better chance to more web pages on your site to get indexed and ranked in the SERPs.<\/span><br \/>\n<span style=\"font-weight: 400;\">If you have any questions, let us know.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Technical SEO has a lot of different aspects. Identifying and fixing orphaned pages is one of those important aspects. But what are orphan pages, how they impact SEO, and how to find and fix them? In this post, we discuss all these things and more.<\/p>\n","protected":false},"author":2,"featured_media":23277,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_oct_exclude_from_cache":false,"inline_featured_image":false},"categories":[33],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Orphan Pages SEO | Improve My Search Ranking<\/title>\n<meta name=\"description\" content=\"Improve SEO and fix orphan pages on your website. Learn what orphan pages are and how to find and link them for better rankings.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.improvemysearchranking.com\/a-beginners-guide-to-orphan-pages\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Orphan Pages SEO | Improve My Search Ranking\" \/>\n<meta property=\"og:description\" content=\"Improve SEO and fix orphan pages on your website. Learn what orphan pages are and how to find and link them for better rankings.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.improvemysearchranking.com\/a-beginners-guide-to-orphan-pages\/\" \/>\n<meta property=\"og:site_name\" content=\"Improve My Search Ranking\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ImproveMySearchRanking\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-30T14:25:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-31T10:52:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.improvemysearchranking.com\/wp-content\/uploads\/2020\/11\/orphan-pages-seo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"452\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Josh Hamit\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ImproveMySearch\" \/>\n<meta name=\"twitter:site\" content=\"@ImproveMySearch\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Josh Hamit\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.improvemysearchranking.com\/a-beginners-guide-to-orphan-pages\/\",\"url\":\"https:\/\/www.improvemysearchranking.com\/a-beginners-guide-to-orphan-pages\/\",\"name\":\"Orphan Pages SEO | Improve My Search Ranking\",\"isPartOf\":{\"@id\":\"https:\/\/www.improvemysearchranking.com\/#website\"},\"datePublished\":\"2020-11-30T14:25:17+00:00\",\"dateModified\":\"2024-10-31T10:52:01+00:00\",\"author\":{\"@id\":\"https:\/\/www.improvemysearchranking.com\/#\/schema\/person\/cd296d14b492e28427951b912dddde7b\"},\"description\":\"Improve SEO and fix orphan pages on your website. 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