{"id":14096,"date":"2020-11-27T09:15:22","date_gmt":"2020-11-27T09:15:22","guid":{"rendered":"https:\/\/www.improvemysearchranking.com\/?p=14096"},"modified":"2023-12-05T11:05:25","modified_gmt":"2023-12-05T11:05:25","slug":"microsoft-announces-free-website-analytics-tool-clarity","status":"publish","type":"post","link":"https:\/\/www.improvemysearchranking.com\/microsoft-announces-free-website-analytics-tool-clarity\/","title":{"rendered":"Microsoft announces a free website analytics tool, Clarity"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Microsoft recently announced a user-behaviour analytics tool that is free and GDPR compliant called Clarity.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Clarity aims to provide relevant data and insights to webmasters and help them understand how visitors interact with their website, while respecting the privacy of the users.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The best part about Clarity \u2014 apart from it being free \u2014 is that there are no traffic caps. It is also said to be properly optimised so it won\u2019t slow down websites.<\/span><\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">According to Microsoft, <\/span><i><span style=\"font-weight: 400;\">\u201cClarity is designed to have a very low impact on page load times, so you can make sure users navigating to your site won\u2019t have to wait for pages to load.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Additionally, we don\u2019t place any caps on your traffic so whether you get 10 visitors per day or 1,000,000, Clarity will be able to handle your traffic with no additional cost for you.\u201d<\/span><\/i><\/p>\n<h2><b>Main features<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The three big top-level features of Microsoft Clarity are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Heatmaps<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Insights dashboard<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Session playbacks<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Heatmaps<\/b><span style=\"font-weight: 400;\">, as the name suggests, shows where website visitors clicked on different pages on your site. It shows where most of the visitors are concentrating most on your web page. You can use this information to redesign your web page or move around the most important elements, such as the CTA. Heatmaps also show you how far people scroll down your pages.<\/span><\/p>\n<p><b>Insights dashboard<\/b><span style=\"font-weight: 400;\"> gives you an overview of your site\u2019s performance and various user behaviour metrics, such as sessions, pages per session, popular pages, operating systems and browsers, etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Microsoft describes the Insights dashboard as:<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cWe provide a dashboard of aggregated metrics to help you get an overall understanding of the traffic on your site. At a glance, you will be able to see how many users were clicking on non-existent links or how many people scrolled up and down a page in search of something they couldn\u2019t readily find.\u201d<\/span><\/i><\/p>\n<p><b>Session playback<\/b><span style=\"font-weight: 400;\"> is an interesting feature that allows website owners to replay site visitor web page visits. This allows them to view where their mouse cursors clicked, where they scrolled, where they paused, and any subsequent clicks on links on a page.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are different filters available for website owners to narrow down the information.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Microsoft Clarity is now available.\u00a0 You can learn more about it in the <\/span><a href=\"https:\/\/blogs.bing.com\/webmaster\/october-2020\/Microsoft-Clarity-is-now-Generally-Available\"><span style=\"font-weight: 400;\">official Bing announcement blog post<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Microsoft recently announced a user-behaviour analytics tool that is free and GDPR compliant called Clarity. Clarity aims to provide relevant data and insights to webmasters and help them understand how visitors interact with their website, while respecting the privacy of the users. The best part about Clarity \u2014 apart from it being free \u2014 is [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":17834,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_oct_exclude_from_cache":false,"inline_featured_image":false},"categories":[33,35],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Microsoft Announces Free Website Analytic Tool Clarity<\/title>\n<meta name=\"description\" content=\"Discover Microsoft&#039;s free Clarity tool for website analytics. Gain insights, heatmaps, and more without traffic caps. 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