{"id":14052,"date":"2020-11-18T13:59:24","date_gmt":"2020-11-18T13:59:24","guid":{"rendered":"https:\/\/www.improvemysearchranking.com\/?p=14052"},"modified":"2024-10-31T16:24:10","modified_gmt":"2024-10-31T16:24:10","slug":"bad-seo-practices","status":"publish","type":"post","link":"https:\/\/www.improvemysearchranking.com\/bad-seo-practices\/","title":{"rendered":"6 Bad SEO Practices That You Should Avoid"},"content":{"rendered":"

SEO has been around for years. However, many of the SEO practices are now old and outdated and, therefore, should be avoided.<\/span>
\nHere is a list of 6 poor on-page SEO practices, which no longer work as they used to, that you should avoid.<\/span>
\n<\/p>\n

1. Keyword stuffing<\/b><\/h2>\n

Keyword stuffing is a very old and outdated search engine optimisation technique that has no place in modern-day SEO.<\/span>
\nThere was a time when just stuffing keywords on a page would get you pretty far up in the search engine results pages (SERPs). However, that is not the case anymore.<\/span>
\nSearch engines like Google have evolved significantly over the last few years. They are now smarter than ever before and can easily detect if you are trying to manipulate search engines by stuffing keywords on a page.<\/span>
\nThis outdated, on-page SEO technique won\u2019t help. In fact, it is more likely to get your website penalised.<\/span><\/p>\n

2. Keyword cannibalisation<\/b><\/h2>\n

In an attempt to rank for certain keywords and keyword phrases, some website owners and SEO professionals would create lots of different web pages \u2014 each page targeting the same keywords or very similar keyword variations.<\/span>
\nAs a result, they run into the problem of keyword cannibalisation.<\/span>
\nGenerally speaking, keyword cannibalisation refers to when you have multiple pages on your site targeting the same keywords.<\/span>
\nKeyword cannibalisation does not help you in the long run. It is a waste of time, efforts, and resources.<\/span>
\nInstead of targeting a keyword with several different pages, do it with one high-quality, useful, and a comprehensive web page that has a higher chance of ranking higher in the SERPs.<\/span><\/p>\n

3. Ignoring basic on-page practices<\/b><\/h2>\n

There is a misconception that many of the old on-page SEO practices no longer help. For example, creating unique and keyword-rich meta titles and meta descriptions, keyword inclusion in the body text, heading and subheadings, URL structure, etc.<\/span>
\nWhile they may not be big ranking factors anymore, they still matter. These keywords not only help search engine crawlers identify the topics of the page more easily, but they may also help search engine users to find the right content.<\/span>
\nImplementing basic on-page SEO practices does not take a lot of time or efforts. You should not ignore them.<\/span><\/p>\n

4. Spamming internal links<\/b><\/h2>\n

Links are important for search engine optimisation. There are two types of links: backlinks and internal links.<\/span>
\nBacklinks come from other websites on the internet. Internal links, on the other hand, come from different web pages on your own site.<\/span>
\nIt is a common (although spammy) practice to create lots of internal links to a certain page on the site that an SEO wants to rank higher. The worst part is that SEOs often abuse the anchor text.<\/span>
\nHere is an example.<\/span>
\n\"IMSR<\/a>
\nIn this example, the content writer wants to optimise the hyperlinked web page for the keyword \u2018awesome blog\u2019.\u00a0 It is a bad SEO practice that you should avoid as much as possible.<\/span>
\nIdeally, a page should not be linked twice in an article. Second, the anchor text should be a descriptive one that provides ample context to the reader.<\/span><\/p>\n

5. Abusing footers<\/b><\/h2>\n

The footer of a website is often seen as a place to stuff keywords and links to other high-profile pages. Consequently, some SEOs and website owners create ridiculously large footers that may look something like this:<\/span>
\n\"IMSR<\/a>
\nAs you can guess, that is not user friendly at all. It does not help search engines either.<\/span>
\nIn fact, the purpose of such a spammy footer is so obvious that it will likely lead to a search engine penalty or demotion in the rankings.<\/span>
\nYour number one goal should be to provide the best user experience to your website readers and give them relevant information as soon as possible. A footer like this does not serve that purpose.\u00a0<\/span><\/p>\n

6. Not optimising web pages for loading speed<\/b><\/h2>\n

When it comes to a great user experience, the loading speed of pages is a crucial factor.<\/span>
\nA few years ago, website speed wasn\u2019t an important factor to consider, but you can\u2019t continue that practice. Now, your on-page SEO practices must consider any potential impact on the loading speed of a web page.<\/span>
\nThis includes not going overboard with videos and images, using only web-friendly versions of the images, cleaning additional HTML code, and keeping the website as light as possible.<\/span>
\nFor more information on optimising the loading speed of your website, read this free guide:\u00a0<\/span>Usain Bolt\u2019s Guide to Website Speed Optimisation<\/span><\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

SEO has been around for years. However, many of the SEO practices are now old and outdated and, therefore, should be avoided. Here is a list of 6 poor on-page SEO practices, which no longer work as they used to, that you should avoid.<\/p>\n","protected":false},"author":2,"featured_media":17842,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_oct_exclude_from_cache":false,"inline_featured_image":false},"categories":[33,38],"tags":[],"yoast_head":"\n6 Bad SEO Practices That You Should Avoid | IMSR<\/title>\n<meta name=\"description\" content=\"SEO has been around for years. 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