{"id":10961,"date":"2019-12-12T09:21:14","date_gmt":"2019-12-12T09:21:14","guid":{"rendered":"https:\/\/www.improvemysearchranking.com\/?p=10961"},"modified":"2023-12-05T11:45:33","modified_gmt":"2023-12-05T11:45:33","slug":"john-mueller-shares-tips-improving-web-content","status":"publish","type":"post","link":"https:\/\/www.improvemysearchranking.com\/john-mueller-shares-tips-improving-web-content\/","title":{"rendered":"John Mueller shares tips for improving web content"},"content":{"rendered":"

Google rarely shares tips on how to improve content. So when an official source does share tips on how to improve web content, it is always worth talking about.<\/span><\/p>\n

Recently, Google\u2019s John Mueller was asked a question on how to improve web content. The question was specifically about moving the location of content within an HTML page to improve content focus.<\/span><\/p>\n

Here is what the publisher asked:<\/span><\/p>\n

\u201cDo you think moving the images down and the relevant text up would help Google better interpret the focus of each of these pages?\u201d<\/span><\/i><\/p>\n

John Mueller replied that <\/span>\u201cshifting the location of content within an HTML page\u201d <\/span><\/i>does not play <\/span>\u201ca big role at all.\u201d<\/span><\/i><\/p>\n

Mueller further expanded on his answer and highlighted the importance of well-planned and structured pages of content. This includes multiple elements: text, images, and the heading of the web page, and, more importantly, how they related to each other.<\/span><\/p>\n

The second tip came in the form of a warning that interstitials can, in fact, block a web page from being indexed in the SERPs. The specific example that John gave was that of a \u201ccountry picker\u201d \u2014 which, actually, is quite a common practice.<\/span><\/p>\n

John said, <\/span>\u201cOne thing I did notice when looking at that example page that you link to is that when I load it up, after a certain period of time, it switches to a country picker interstitial.<\/span><\/i><\/p>\n

I don\u2019t know how you\u2019re triggering this, and if you trigger this in all locations, but for example, if you were to trigger this when Googlebot crawls and renders your pages that might also result in Googlebot not being able to index your pages properly.\u201d<\/span><\/i><\/p>\n

But what if a webmaster wants to use a country picker? What option is available for him if an interstitial can\u2019t be relied upon?<\/span><\/p>\n

John suggested using a banner or other user interface object \u2014 instead of an interstitial.<\/span><\/p>\n

According to Mueller, <\/span>\u201cif you\u2019re using a banner, then even if that does end up being rendered in Google\u2019s systems, then it wouldn\u2019t block the indexing of the rest of your content. Whereas if you have an interstitial that in the worst case takes out all of the old content and replaces it with this country or language picker, then we might not have that much content left on that page for indexing.\u201d<\/span><\/i><\/p>\n

It makes sense, doesn\u2019t it?<\/span><\/p>\n

So, to summarize:<\/span><\/p>\n