{"id":10693,"date":"2019-11-13T12:00:15","date_gmt":"2019-11-13T12:00:15","guid":{"rendered":"https:\/\/www.improvemysearchranking.com\/?p=10693"},"modified":"2023-11-23T11:49:00","modified_gmt":"2023-11-23T11:49:00","slug":"5-reasons-why-bounce-rate-increases-and-what-to-do-about-it","status":"publish","type":"post","link":"https:\/\/www.improvemysearchranking.com\/5-reasons-why-bounce-rate-increases-and-what-to-do-about-it\/","title":{"rendered":"5 reasons why bounce rate increases (and what to do about it)"},"content":{"rendered":"

Bounce rate is an important indicator of how good your website content is and what type of user experience website visitors get on your site. A high bounce rate may reflect problems with your site and can have a negative impact on its ranking in the search engine results pages.<\/span><\/p>\n

In this article, we explain what bounce rate is, highlight some of the big reasons why bounce rate increases, and share tips on how you can lower it.<\/span><\/p>\n

Let\u2019s start from the top.<\/span><\/p>\n

 <\/p>\n

<\/p>\n

What is bounce rate?<\/b><\/h2>\n

Before we go any further, it is important to understand what bounce rate is.<\/span><\/p>\n

Bounce rate refers to website visitors who visit a web page on your site and then quit it without visiting any other web page. A 70 percent bounce rate means 70 percent of people do not visit any other web page on your website.<\/span><\/p>\n

It is important to remember that bounce rate is different than exit rate and dwell time.<\/span><\/p>\n

We know that a high bounce rate is bad for user experience and SEO. But you can\u2019t fix a high bounce rate if you don\u2019t know what\u2019s causing it.<\/span><\/p>\n

Here are a few big reasons why the bounce rate usually increases. You will also learn tips on how to improve the bounce rate.<\/span><\/p>\n

 <\/p>\n

1. Misleading titles<\/b><\/h2>\n

The title of a web page sets certain expectations. Online users want information, and they often click on a web page (in search of information) based on its title. If the title is misleading, and the content is different than what the title implied, users will most likely quit the site and jump on to another website.<\/span><\/p>\n

Misleading titles also negatively affect a website\u2019s dwell time<\/span>.<\/span><\/p>\n

 <\/p>\n

2. Slow website loading speed<\/b><\/h2>\n

Online users do not like to wait. <\/span>40 percent of visitors will quit a website<\/span><\/a> that takes more than 3 seconds to load. Moreover, if a website is too slow, users are unlikely to browse around and click on other web pages.<\/span><\/p>\n

This has a negative impact on the bounce rate as well as search engine rankings.\u00a0<\/span><\/p>\n

You can check your website\u2019s loading speed with the help of free tools, such as <\/span>Pingdom<\/span><\/a> and <\/span>Google PageSpeed Insights<\/span><\/a>. If you want to learn more about website speed optimisation, check out this <\/span>free guide<\/span><\/a>.<\/span><\/p>\n

 <\/p>\n

3. Poor website design<\/b><\/h2>\n

Poor website design is often one of the biggest reasons why a website has a high bounce rate.<\/span><\/p>\n