{"id":10195,"date":"2019-10-18T12:00:36","date_gmt":"2019-10-18T12:00:36","guid":{"rendered":"https:\/\/www.improvemysearchranking.com\/?p=10195"},"modified":"2023-11-24T15:11:40","modified_gmt":"2023-11-24T15:11:40","slug":"5-big-ux-mistakes-that-affect-seo-and-how-to-fix-them","status":"publish","type":"post","link":"https:\/\/www.improvemysearchranking.com\/5-big-ux-mistakes-that-affect-seo-and-how-to-fix-them\/","title":{"rendered":"5 Big UX Mistakes That Affect SEO and How to Fix Them"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">User Experience, or UX, has always been important, but it has become extremely crucial in today\u2019s SEO world. Metrics such as bounce rate, time on page, and dwell time play a crucial role in helping search engines determine the search engine rankings of a website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s why it is now more important than ever that designers and SEOs collaborate to come up with an aesthetically pleasing yet effective website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are a few big UX mistakes that directly or indirectly affect SEO and what you can do to fix them.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><!--more--><\/p>\n<h2><b>1. A cluttered main menu<\/b><\/h2>\n<p>A cluttered main menu is often the biggest culprit, which leads to a negative first impression.<\/p>\n<p><span style=\"font-weight: 400;\">A well-designed main menu serves multiple purposes:<\/span><\/p>\n<ul>\n<li>1. It guides users to important web pages.<\/li>\n<li>2. It helps you build a frictionless funnel that is easy to navigate and redirect users to where you want them to go.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Here are a few common mistakes that some websites still make:<\/p>\n<ul>\n<li>An unresponsive main menu<\/li>\n<li>Excessive anchor text<\/li>\n<li>Useless links that just beef up the main menu<\/li>\n<li>A lot of useless sub-menus that do not add any substantial value<\/li>\n<li>Too much reliance on JavaScript<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Here is an example of an overly complex menu \u2014 one that you should avoid:<\/p>\n<p><a href=\"https:\/\/improvemysearchranking.com\/wp-content\/uploads\/2019\/10\/big-UX-mistakes-that-affect-SEO-and-how-to-fix-them-complex-menu.png\"><img loading=\"lazy\" class=\"aligncenter wp-image-10204\" src=\"https:\/\/improvemysearchranking.com\/wp-content\/uploads\/2019\/10\/big-UX-mistakes-that-affect-SEO-and-how-to-fix-them-complex-menu-1024x414.png\" alt=\"big UX mistakes that affect SEO and how to fix them complex menu\" width=\"550\" height=\"222\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><b>2. Too many intrusive pop-ups<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">People visit websites to get certain information. They do not want to be greeted with random, annoying pop-ups, and ads. That\u2019s just a poor user experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Furthermore, <\/span><a href=\"https:\/\/www.seroundtable.com\/google-interstitials-negative-search-ranking-factor-20753.html\"><span style=\"font-weight: 400;\">interstitials also negatively affect a website\u2019s search engine rankings<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here is an example:<\/span><\/p>\n<p><a href=\"https:\/\/improvemysearchranking.com\/wp-content\/uploads\/2019\/10\/big-UX-mistakes-that-affect-SEO-and-how-to-fix-them-interstitials.png\"><img loading=\"lazy\" class=\"aligncenter wp-image-10211\" src=\"https:\/\/improvemysearchranking.com\/wp-content\/uploads\/2019\/10\/big-UX-mistakes-that-affect-SEO-and-how-to-fix-them-interstitials.png\" alt=\"big UX mistakes that affect SEO and how to fix them interstitials\" width=\"550\" height=\"292\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">This used to be a common sight \u2014 in the middle of reading an article \u2014 at <\/span><a href=\"https:\/\/www.quicksprout.com\/\"><span style=\"font-weight: 400;\">QuickSprout<\/span><\/a><span style=\"font-weight: 400;\"> until they changed their web design.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Too many online marketers feel tempted to put lead-gen forms and pop-ups at the start of the user journey.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead, focus on providing the best user experience you can.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>3. Being clever at the cost of being clear<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Far too often, web designers make the mistake of being too clever \u2014 often at the cost of being clear.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is fine that you want to be innovative and make your website unique, but it should not come at the cost of familiarity and clarity. This is a thin line that designers must walk.<\/span><\/p>\n<p><a href=\"https:\/\/twitter.com\/AdamFairhead\"><span style=\"font-weight: 400;\">Adam Fairhead<\/span><\/a><span style=\"font-weight: 400;\">, from Fairhead Creative, says:<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cCreativity is all well and good. But when you\u2019re clever for the sake of being clever, you risk confusing your users more than guiding them.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">That radial-navigation idea [\u2026] that you\u2019re thinking of using on that marketing website? The one you\u2019ve had on paper for what feels like forever, and you finally have the chance to use?<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Now, it may be super clever. But users might not get it.\u201d<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">For example, take a look at the following image:<\/span><\/p>\n<p><a href=\"https:\/\/improvemysearchranking.com\/wp-content\/uploads\/2019\/10\/big-UX-mistakes-that-affect-SEO-and-how-to-fix-them-web-design.png\"><img loading=\"lazy\" class=\"aligncenter wp-image-10215\" src=\"https:\/\/improvemysearchranking.com\/wp-content\/uploads\/2019\/10\/big-UX-mistakes-that-affect-SEO-and-how-to-fix-them-web-design.png\" alt=\"big UX mistakes that affect SEO and how to fix them web design\" width=\"550\" height=\"312\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">What do you think the \u2018duck\u2019 does?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your guess is as good as mine.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The designer might know what it means, but first-time website visitors will likely have no clue. And if something doesn\u2019t make complete sense to someone who is visiting your website for the first time, you should change it.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>4. Poor web page structure<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">All web pages on your site should be easy on the eyes and aesthetically pleasing. They also have to be perfectly functional at the same time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You will have to take into account factors, such as the site layout, margins, alignment, and padding. Moreover, to keep readers hooked and engaged, you will also have to focus on font size, font style, colour combinations, the use of negative space, images, etc.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>5. Slow loading speed<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">It\u2019s 2019, and we shouldn\u2019t even be talking about the slow loading speed of a website. This has been a search engine ranking factor for quite some time now, but many websites, unfortunately, still take forever to load.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Slow loading speed not only <\/span><a href=\"https:\/\/econsultancy.com\/improve-site-speed-developers-web-managers\/\"><span style=\"font-weight: 400;\">affects the conversion rate<\/span><\/a><span style=\"font-weight: 400;\">, but it also directly affects the search engine rankings of the website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, website visitors almost immediately quit a website that takes relatively longer to load. They go back to the search engine results pages (SERPs) and click on another result. This affects the dwell time on the website and sends a negative signal to the search engine, which may lead to a demotion of your website in the search engine rankings.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are a few tips you can follow to improve the loading speed of your website:<\/span><\/p>\n<ul>\n<li>Compress images<\/li>\n<li>Use a CDN<\/li>\n<li>Minify CSS files<\/li>\n<li>Minify JavaScript files<\/li>\n<li>Minimise the number of redirects<\/li>\n<li>Leverage browser caching<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">For more information on how to improve the loading speed of a website, read our <\/span><a href=\"https:\/\/improvemysearchranking.com\/website-load-speed-optimisation-guide\/\"><span style=\"font-weight: 400;\">Usain Bolt\u2019s Guide to Website Speed Optimisation.<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>User Experience, or UX, has always been important, but it has become extremely crucial in today\u2019s SEO world. Metrics such as bounce rate, time on page, and dwell time play a crucial role in helping search engines determine the search engine rankings of a website. That\u2019s why it is now more important than ever that [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":18035,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_oct_exclude_from_cache":false,"inline_featured_image":false},"categories":[33,38],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Big UX Mistakes That Affect SEO and How to Fix Them | IMSR<\/title>\n<meta name=\"description\" content=\"User Experience is crucial in today\u2019s SEO world. 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